JM2 Webdesigners of Northwest Indiana
Located in Downtown Valparaiso (Valpo), Indiana

(855) 456-2669

We make the best... for the Best.

Web Design Firm In Valparaiso (Valpo) and Northwest Indiana

At JM2 Webdesigners in Northwest Indiana we believe in challenging the status quo. We take a personal and vested interest in your organizations online success. As a Valparaiso Web Design company we work with you to enhance your call-to-action, improve your overall ease-of-use, and work with you to make your website successful. We are focused in marketing your business online. Whether it be with your website, social media sites, or email marketing.

To Force or Not to Force

Posted by: John Marx on 6/25/2016
No we are not talking the force from one of our favorite movies; Star Wars. What we are referring to is forcing users to provide you with their name/email address on your terms to read articles and information on the internet rather than their terms. There are two beliefs and we will cover both of these along with what we do and how we have increased our business. Let's go on this debatable journey.
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Business Brand Marketing

Business Brand Marketing

Building your business brand is a step in building your foundation for your business to become better known. JM2 Webdesigners from Northwest Indiana can create unique and a distinctive brand so that you stand out in a positive way. With an effective brand strategy you can compete in a a world of many other brands. While letting your company culture and spirit shine through to everyone that learns about you. As we learn and identify what makes your business unique, we can tailor a one-of-a-kind and custom solution that is a cut above your competition for you. Areas that we help businesses are:

  • Building your brand strategy
  • Establishing a consistent brand message
  • Monitoring your brand reputation
  • Create a cohesive brand identity
  • Create a brand strategy
  • Determine and create a competitive analysis
  • Create tactics to help your brand stand out in a competitive landscape
  • Establish brand color consistency
  • Create brand styling guides

Lead Generation & Management

JM2 Webdesigners will help generate, manage and nurture new business leads to drive more customers for your business through your custom built marketing funnel for your sales team. By ensuring your sales team has the content and tools they need to effectively close customers, JM2 Webdesigners will help drive sales for your business using industry proven best practices and tools.

  • Align content with your customers purchase cycle
  • Automate follow-up, lead nurturing and communicate with your potential leads
  • Create your leads based on your industry target
  • Segment your databases to the target markets you want to work with
  • Quantify, qualify, and identify your leads through a custom built sales funnel
  • Conversion rate optimization by looking at past trends
  • Create content that works with your lead generation process
Lead Generation & Management
Content Marketing

Content Marketing

Content is one of the most important drivers of your marketing campaigns that you create. By creating, publishing, sharing original (and curated) multimedia content, JM2 Webdesigners in Valparaiso (Valpo) Indiana will help you attract, convert prospects, and create leads that will delight customers based on your products and services.

JM2 Webdesigners in Northwest Indiana provides content marketing services in the following areas:

  • Creation of content strategy
  • Copywriting – Creation of articles, ebooks, email, newsletters, websites and more
  • Content curation across multiple mediums
  • Multimedia – videos, webinars, seminars, podcasts, slideshows and more
  • Sales content – Product demos, proposals
  • Blogging - An effective part of updating your website content and keeping it fresh can include blogs and articles that are updated on a consistent basis to keep relevancy with the search engines.
  • Infographics and visualizations to help sell your products and services

Social Media & Digital Marketing

When it comes to social media you need to post at regular intervals and times that work best for your business. Starting out with industry recommendations based on past performance of other businesses is a great place to start. From there you can cultivate your schedule times and content to your target audience. From there you can engage your audience and be an active in making your social media an effective tool in your brand marketing. When used appropriately, social media can be a highly-effective tool in your arsenal for brand awareness, generating leads, connecting with customers, and creating and cultivating relationships with influential people in your industry.

Social Media
  • Account creation, management, and standardization
  • Connect with, talk with and nurture prospects
  • Provide brand consistency across all mediums
  • Dedicated account manager and a secondary backup manager for every client
  • Monitor for mentions within the social media space
  • Monthly executive summary of results
  • Content creation and aggregation
  • Social media calendars
  • Customized social media graphics
  • Monitor and responed to comments
  • Spam removal
  • Share industry news and information to show your involvement
  • Engage industry influencers and align with them
  • Monitor brand mentions, engagement and data analytics
  • Enable customers to become brand advocates
  • Create contests to drive more business exposure
  • Share originally created content
Search Engine Optimization

Search Engine Optimization (SEO)

When it comes to growing your business you need for your website to be found, have engaging content, clear call-to-actions, and provide value to your prospects and current customers. Your content, images, and structured META data need to be fully optimized on your website for the search engines to find your information. By targeting specific terms on different landing pages you can target a range of customers. JM2 Webdesigners in Northwest Indiana can get your website and content ranking higher in search engines with quality and engaging content.

  • Keyword analysis
  • Content marketing
  • Landing page and lead form integration
  • Website audits
  • Website data analytics
  • Link building
  • Paid search
  • Marketing analytics
  • Conversion Rate Optimization
  • Website data
  • Social media
  • On and off page optimization
  • Email marketing
  • Closed-loop reporting

Email & Text Marketing

Email is still one of the most direct ways to communicate with prospects and customers. While text mesasging is a more modern method of keeping in contact with customers that have opted-into your products and services. When you build opt-in lists, you can stay top of mind and build relationships with your audience that have already shown a devotion to your brand. It's not just about opens and clicks, JM2 Webdesigners from Northwest Indiana knows how to build email and texting campaigns that build brand loyalty, convert customers, and drive repeat sales by staying foremost in front of your customer minds.

  • List building through online and offline methods
  • Segment and manage lists by location for better customer targeting
  • Develop personalized email, social media and texting campaigns
  • Run automated lead nurturing campaigns
  • Tie in with newsletters
  • Stay at the top of mind with relevant messages and information
  • Tie into your social media campaigns for even more positive exposure
Email and Text Marketing
Websites & Microsites

Websites & Lead Generating

Your website is judged by people coming to your website. Your website is very often the first impression customers will see when they are learning about your business. That means your website needs to look, perform, be beautiful, and answer the needs your customer currently has. But building a visually appealing website is just the first step, it needs to rank high in search engines and effectively convert visitors.

JM2 Webdesigners creates websites that act as lead-generation tools that are designed to meet your business needs. Content publishing will allow you to build a strong brand online, attracts qualified website traffic, generate leads and drives business growth.

  • Responsive Web Design (RWD) for consistency across desktop, tablet and mobile devices
  • eCommerce for selling products and services online
  • Website strategy and creative brief
  • Calls-to-action, landing pages and lead generation form strategy
  • Performance monitoring
  • Heat maps for clicks, scrolling, and eye tracking
  • Website management and maintenance

Client Testimonials

We couldn't be more happy. As a new business JM2 went above and beyond. They helped us use our equipment when the manufacturer refused. They have truly been a blessing to us.
Valpo (Valparaiso) Web Design is Veteran Owned and Operated