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Marketing, Web Design, Social Media from Valparaiso Indiana

10+ Best practices on how to blog

 Date: July 14, 2017 |  Views: 58 |  Posted by: John Marx |  Blog

A blog is a great way to showcase your expertise, cover topics that wouldn't otherwise be a good page on your website, goes in greater detail than a specific page on your website, shows your passion, and provides fresh and relevant content for your users (which makes the search engines happy). We often hear that you should blog, and we agree with that. What is often missed is how do you blog, why you should blog, what do you write about, and what are the best practices when it comes to blogging? We'll cover each of the major items that we cover for our clients.

10+ Best practices on how to blog

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Custom & Non-Branded Solutions

JM2 Webdesigners & Marketing will create you a non-templated solution. The solution we create for you will meet your business objectives and align with your branding standards. A clean and consistent interface that is designed to generate leads, convert, and create customers will be done using personas of each type of client you want. Using personas, we create a user-centered design and marketing approach to optimize your site. Personas are fictional characters that are created to represent different types of visitors to your site.

Search Engine Optimization or SEO

There are many ways of finding businesses online. You have your printed marketing materials, social media, and the search engines. SEO is the process of optimizing your site to produce the best results within the search engines. Our expert team looks at all the current industry best practices to achieve the best results for you. With our website maintenance plans we make continual changes and optimizations to keep your business moving toward the top of the search results by employing only white-hat (good) SEO techniques.

Social Media

A website will get you only so far when it comes to marketing your business. Just as having only social media will only get you so far in marketing your business. Having a strategy that combines the best of both your website and your social media working together is key. Being we don't outsource our team meets and works collaboratively together to make your branding message come through in your marketing. We engage your audience and drive traffic between the two digital marketing technologies.

Video & Photography

When it comes to getting your good word out you need visual appeal for your audience. The way you achieve this is using video and photography. With our photography, we take head shots of your team, product and service images, and great happenings with your company like corporate events. With our video, we create simple to understand marketing material to draw people into your story about what makes your business great.

Marketing Strategy & Branding

Well-executed marketing programs drive up both revenue and profits for your business. We work with you to structure your marketing and company branding to carefully target your customers. Using desired images and strength of your brand. Branding your company is a strategic measure to explain the truth or value of your business, product, or service. Marketing should contribute to your overall brand. Your will always be larger than any single marketing effort.

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