We are hearing this more and more from companies talking with us. They ranked high once and now they are dropping and their competitors are ranking higher. These can be local or national companies organically (e.g. free) ranking higher than they and they think it’s because these corporations are outranking them because they are spending money. The answer is yes but not in the way they are thinking. They are ranking not because they are paying the search engines to rank to get those organic listings. They could be paying for ads but that doesn’t measure into the organic listings. They are paying their employees or a digital marketing company to make them rank that way. Let’s take a look and see what a business owner can do to fix this problem.
We are truly software developers that know the meaning of marketing. We keep costs down by creating our own software, automating your business processes, and using technology for what it should be used for (to make our lives easier). We believe you should run your business and not spend minutes, hours, or even days every month worrying about your online presence. We believe you should have full control over everything but that having a team of people who watch for trends and adjust your marketing is what will help your business grow.
We are a group of experts that love numbers whether it be mining data (analytics), finding the right color choice (Pantone 290 C or b9d9eb), or writing an article that breeds emotion to your audience that makes them want to know more about you.
We will do everything we can to rock your search engine optimization or SEO. Our social media management is second to none as we incorporate not only social media strategies but also the best SEO strategies in digital marketing to optimize your website for conversions. We strive and don't stop until you are on page one, position one for the keyword phrases you want to be found under. We can’t guarantee results and no one can as none of us own Google, Bing, Yahoo!, etc. We grow your online presence.
We become a "quiet team member" that you can count and rely on. Never do you see us throw around our portfolio of hundreds of clients (which we have). There's no reason to brag or gloat. Our job, and our success, is to make you look good, help your business grow, and let you focus on running your business. That is what we do.
Marketing your company in the digital age is critical to the success of your organization. Whether your target market is locally, nationally, or globally our team has the expertise you need. From our Northwest Indiana office located in Valparaiso Indiana we just an hour drive from Chicago Illinois at the tip of Lake Michigan. We are able to provide your business with high-quality solutions that deliver impactful digital marketing results. Marketing your business on your website, through the major search engines, and with social media channels we are able to help increase your brand awareness, drive traffic, and provide a value. We achieve this by...
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We will create a non-templated and non-branded small business website for your business or not-for-profit. The solution we create for you will meet your business objectives and align with your marketing and branding standards. A clean, well thought out, and consistent interface that is designed to generate leads, convert, and create customers will be done using personas of each type of customer you want are targeting for your website. With the personas, we create a user-centered design and marketing approach to optimize your site to meet your business goals. Personas are fictional characters that are created to represent different types of visitors to your site.
There are many ways of finding businesses online. You have your printed marketing materials, social media, and the search engines. SEO is the process of optimizing your site to produce the best results within the search engines. Our expert team looks at all the current industry best practices to achieve the best results for you. With our website maintenance plans we make continual changes and optimizations to keep your business moving toward the top of the search results by employing only white-hat (good) SEO techniques.
A website will get you only so far when it comes to marketing your business. Just as having only social media will only get you so far in marketing your business. Having a strategy that combines the best of both your website and your social media working together is key to marketing success. Being we don't outsource our team meets and works collaboratively together to make your branding message come through in your online marketing. We engage your audience and drive traffic between the two digital marketing technologies. From a social media perspective we do the following:
When it comes to getting your good word out you need visual appeal for your audience. The way you achieve this is using video and photography. With our photography, we take head shots of your team, product and service images, and great happenings with your company like corporate events. With our video, we create simple to understand marketing material to draw people into your story about what makes your business great.
Well-executed marketing programs drive up both revenue and profits for your business. We work with you to structure your marketing and company branding to carefully target your customers. Using desired images and strength of your brand. Branding your company is a strategic measure to explain the truth or value of your business, product, or service. Marketing should contribute to your overall brand. Your will always be larger than any single marketing effort.
