The process was started with business plans at Star Bucks in Michigan City Indiana. The core focus was that of being honest and fair for small and medium-sized businesses. We saw a need where people were constantly being overcharged for services that really shouldn't be so expensive.
The start of our content management system (CMS) software where many late nights involved Mountain Dew, Pizza, and beer
With the business plan complete the process of getting the business licenses in place.
All paperwork is received, and we became an official startup with obligations to pay taxes and everything else.
Our first "big move" from working out of our homes to Zoseco co-working in downtown Valparaiso Indiana.
Growth is in the air and it's time we started looking at growing so we moved from our single desk at Zoseco to a larger 100-square foot space across the hall which was still art of the Zoseco co-working group.
Our first true hire, Teresa, who came on to focus on graphic design and eCommerce two areas we have always needed additional help due to client demands
We were in the need of our second full-time employee to help with our social media growth as between Teresa and John we couldn't add any more clients without hurting customer service. The process was started for the right candidate as well as a larger space as 100-square feet works for two but not three. This is where "Project Coffee Pot" was started. This project was tied to our love for coffee.
Some buildings later we find one only a mile from Zoseco at 403 East Lincolnway in Valparaiso Indiana. The building had been emptied for many years, had no floor, but sweat equity is the best way of taking ownership.
After a dozen candidates we have we hired Kyle to handle customer service and our social media endeavors after he had sent us his resume. He was one of the first we received yet was one of the last we interviewed.
We finally signed for our new building in Valparaiso Indiana. Now we set a one-week turnaround to get the building into an operational state so that we can take care of our clients. The building is over 2,000-square feet so we have some extra elbow room.
Our Content Management System (CMS) has been doing great surpassing over 100 installs and growing by 1-3 clients per week. The most requested feature we've been asked by clients was the ability to have the features of a Customer Relationship Management (CRM) system. Having installed many solutions for small business and enterprises this was a natural fit for our system. We felt this would also be the perfect set to bring our CMS to a v1.0 state. The goal has been set to have this by the end of the year with Accounts, Leads, and Tasks to start with which is the minimum features one needs for a CRM system to be useful.
Time for an official ribbon cutting and a business after hours with the Valparaiso Chamber of Commerce. We still are not done with the remodeling, but the building has come a very long way in a short period of time.
This was the hardest month in the company's history. We let go of our largest client that was covering more than half of our bills, payroll, etc. The problem was that we were so spread thin because of one client that our customer service was preparing to implode. It came down to money or customer service. We knew the answer that customer service was key to success, so we had to not renew that lucrative contract. They were a truly great client, but we needed to no longer focus on medium-sized businesses. We are now 100% solely working with small businesses as we see them as the true driving force of the American economy.
We have official released v1.0 of our combination Content Management System (CMS) and Customer Relationship Management (CRM) system. We are pleased to call this a v1.0 as we have been using it as well as over 100 clients since January and it is time.
First web design and marketing company in Northwest Indiana that offers a Project Coordinator for every monthly business plan customer at no cost. Learning from past "holes" in our system we find this a necessity to provide the highest level of customer service within Indiana and beyond.