Latest Blog Article Listings

Sell Your Passion Before Anything Else

For smaller businesses, having passion is one of the key components of selling your business to others. For many, the passion for the small business, the drive to their dream to the next level and find success in the business world is part of the appeal for so many to support local and support small to mid-range.

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Growing your business with a Call-to-Action

You have one or more social media pages to have a social online experience. This social information reaches dozens, hundreds, and maybe even thousands of people. This reach on social media can be organically (free) or through paid advertising/boosting your posts to achieve a specific marketing goal. If you are lucky your Facebook page will even show on the search engine result pages (SERPs). You keep your social media sites updated weekly, you monitor and respond to questions and inquiries daily, hourly, and more. Is that enough for your digital online experience? If you want to control your name and brand on the internet it regretfully is not. Whether you are on Mark Zuckerberg's Facebook or another site you do not control the look-and-feel, information, or how many times the information shows. You often have to pay for the placement you want on the platform. What you can do is establish yourself as an expert in your field by having a professional website with quality content, a blog that allows you to showcase your expertise, and make certain all your good information gets out. Additionally, with a website you can further market your business beyond just listing your products and services by showcasing your company colors, your logo, and none of your competitors information will show. To achieve this you need a website and not just any website. You need one that is designed to "Convert" your visitors into customers. To achieve this you need a Call to Action or CTA. Let's take a look and see what an effective call of action is and how it can beneift your business online.

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SEO: 5 Keys to Writing Quality Content

The quality of your website content is essential not only for search engine rankings but for business credibility as well. Your content should include the keywords and phrases that you want to rank higher for, but it should also make sense and not be repetitive to your readers. Writing good content that also helps your SEO can be tricky, which is why we've compiled a list of easy ways to help improve your content.

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Evolution of a Dream

Five years ago, a dream was planted to change the world in the digital marketing space. This covers not only social media but websites and any electronic media of the modern business. We also decided to do this in Northwest Indiana rather than Silicon Valley or another major tech sector area of the country. The reason was simple and that is there was an untapped pool of truly awesome people that had desires to do good in the community and the world. Many who have been held back but knew they had the potential to do good in the world. Experts exist everywhere around the world and not in these tech sector centric locations. Our city of Valparaiso Indiana has proven and helped us grow with its entrepreneur spirit.

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Clear and Concise Communication Makes for Happy Customers

If you ask customers and clients what some of the most frustrating experiences are when it comes dealing with businesses, the topic of miscommunication often comes up.

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SEO: How Crucial is Mobile Optimization?

In 2016, mobile overtook desktop as the primary device used to access websites. People use all sorts of devices today to browse the internet, including cell phones, tablets, laptops, and even smart watches. "Responsive design" is the term used to describe how a website responds to the screen size, orientation, and resolution of each platform. Even though responsive design has been around for a while now, the majority of sites still fail to meet usability standards. Most websites are built for desktop and then dialed down for mobile. Having a mobile optimized website will not only make your website more user-friendly and universal, it will help your search engine optimization and get you ranked higher in search results.

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Is it possible for your small business to keep up with the big dogs?

You have either started or have had your small business running in towns like Valparaiso, Chesterton, Merrillville, Hobart, Portage, or (insert your small town here). You compete with great customer service, quality products, and that local small town flare. But how are you able to compete against big corporations that seem to have endless marketing budgets at their disposal? Today we are going to dig into some of the "tricks of the SEO trade" that we have used time-and-time again to help small businesses grow. Are you ready and willing to get more business and grow? If so, continue to read on and learn some of our proven techniques on growing your small business.

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Is your marketing working for or against you?

Aggregate: verb (without object), 1. To combine and form a collection or mass

Aggregation of services has become a significant business. Hotels.com is an aggregator. Another prevalent aggregator is the aggregation of marketing services via geographic or demographic based community sites. These communities generally have three elements: the aggregator, the reader, and the contributor. Let's look briefly at the business model.

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I Don't Know vs Let Me Find the Answer

When it comes to working with clients, the last answer they want to hear are the three words of doom: "I don't know", a phrase so adverse to client relations that mentioning them often is equated to losing their trust and reliance.

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SEO: How Important is Social Media?

Social media sites like Facebook, Google+, LinkedIn, and Twitter are a popular way to share content and get involved with the online community. They are free to use and they give the public a place to create a profile and keep in touch with their local and global community. For businesses, not only does this give the public a way to connect with your business more personally and stay up to date with your products and sales, it also helps your search engine optimization (SEO).

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Traditional vs Agile marketing

We find that companies that are customer focused, wanting to change their brand image, and are looking for results faster (can you say typically lower costs???) will utilize agile marketing as part of their marketing efforts.

Agile marketing is focused on the customer, uses validated learning, works in short and adaptive iterations, and encourages cross-functional collaboration between departments. Whereas Traditional marketing will focus on spin, controlling the message, and owning the brand. In this article, we are going to cover some of the core basis points to start showing how being agile can produce more results and better engage your customer.

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SEO: How to Optimize Your Web Pages

Web page optimization is the first step to increasing your website's search engine optimization (SEO). Optimizing your web pages means designing them to get the best use out of them. Whether it's search engine optimization, which increases your website's ranking on search engines, or performance optimization, which ensures that your website runs quickly and smoothly, it is extremely beneficial for you and your visitors to have your web pages be the best they can be.

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