Blog articles written by JM2 Marketing

August 19, 2017

Dealing with Negative Customer Reviews

It's time to talk about the pieces of our business that no business owner ever hopes to be discussing. Being prepared though is the first step in this situation. Dealing with your own mistakes, mistakes of employees, mistakes of other customers, misconceptions, missed expectations, and dealing with people that are just unhappy with your services. How you handle these situations will either turn them into an advocate or make them your worse enemy. Let's shoot for your advocate! Whenever we take on a project for our SEO and social media Business Improvement Plan clients we do an onboarding meeting whether on the phone or in-person. We discuss how to deal with negative reviews and remarks. In this article, we are going to talk solely on about the review side but pertains to any negative attributes you receive regarding your products, service, or business.

John Marx
john@jm2marketing.com
CEO / Owner

Small Business, SEO

August 14, 2017

How can local SEO help me nationally?

As we continue to do a lot of local SEO which accounts for half of our daily work there is a large portion of our clients that sell nationally as well. These clients are already optimized for local search using items like latitude and longitude, local specific words, etc. so the search engines know where they are. Today one asked if they are configured for local SEO how does that help them in the national scene of SEO and if the local SEO optimizations might be hurting or holding them back. Today we look at these questions in a bit more detail.

John Marx
john@jm2marketing.com
CEO / Owner

SEO

August 13, 2017

SEO Keywords are dead

When it comes to the search engines keywords are truly dead. This doesn't mean you should completely forget about them but they should not be as much of a focus as people still put on them. The search engines are a lot smarter today than they were five years ago. If your strategy is about keywords like 'web design Valparaiso Indiana' you are missing the point of what the search engines are doing in today's world. Let's explore why keywords are dead and how you should change your search engine strategy.

John Marx
john@jm2marketing.com
CEO / Owner

SEO

August 11, 2017

You can do SEO yourself!

Having people visit your website is one of the hardest things about being online. You can do paid advertising but that will only get you so far and often are not the key people you are looking for. When it comes to search engines you have paid and organic with organic being the free part of the search engines. Today we are going to talk about the organic parts of search engine optimization or SEO. Everything we outline is items you can do yourself (e.g. you do not have to hire a company like JM2 Webdesigners & Marketing out of Valparaiso Indiana – we hope you do but we know not everyone has the money and does have the time to do it themselves).

John Marx
john@jm2marketing.com
CEO / Owner

SEO

August 02, 2017

How to Verify Your Business on Facebook

If you own a business page on Facebook, you may have heard about being Facebook verified. What appears to be a simple check mark next to your business's name, the purpose it serves means so much more.

Kyle Hovanec
kyle@jm2marketing.com
Customer Service

Facebook verification, Business, Digital Marketing, Facebook

July 31, 2017

Are you breaking SEO laws?

One of the factors of search engine optimization or SEO within Northwest Indiana and beyond is there is a good way to do SEO and a bad way. The good way is known as white hat SEO and the bad way is known as black hat SEO. One way to think of the good vs bad debate is either following the law of the search engines or deciding to break it. If you are in a small city like Valparaiso Indiana or a big city like Chicago Illinois the rules and laws governed by the search engines need to be adhered to if you want to move up on the search engines.

John Marx
john@jm2marketing.com
CEO / Owner

July 30, 2017

Small business is changing the world

How fun would it be to be the richest man in the world even for just a day? If you ask Jeff Bezos he can honestly say due to his company Amazon making a difference in the retail sector. Wal-Mart, Target, and others have been retail leader's due to their physical stores where we consumers can go in and purchase what we need with instant gratification. Amazon started in 1994 selling out of his garage. It seems many start out of their garage or out of their home if they don't have a garage that have become successful businesses. Some of these businesses we know nationally, like Amazon, while others are local versions making a positive difference in which they server.

John Marx
john@jm2marketing.com
CEO / Owner

Small Business

Ways to increase your Domain Authority (DA)

July 29, 2017

Ways to increase your Domain Authority (DA)

You have a business that you want to grow. You want your business found online ahead of all your competitors. There are many factors that are involved to get your domain found online and above your competitors. A key piece of information is your domain authority often called DA. There are many aspects that you can do to help improve your DA. In this article, we will list several ways to improve your DA which can give you the potential (keyword: potential) of moving your rankings up in the search engines.

John Marx
john@jm2marketing.com
CEO / Owner

SEO

Twelve elements to have an effective website

July 28, 2017

Twelve elements to have an effective website

Having a website that is effective is a requirement of any business that wants to grow. If you are from a small city like Valparaiso Indiana or a large city like Chicago Illinois you need a website (and social media) that work together to tell your story. But why is it important for both small and big cities alike? We all can understand the big city as there is a lot of competition, big budgets, and a desire to grow to be bigger. Well, big city folk, the small city and small towns want the exact same thing and often have as many competitors and many times even more demanding customers. In big cities, you have companies that often have large marketing budgets and in small cities and towns you have a lot of startups that want to grow and become bigger than they are today. Big and small cities want to grow, make money, and contribute to their local economy. But what is needed for a website to truly achieve these results? This is something we are continually asked and we are going to cover twelve items that are required to have an effective website.

John Marx
john@jm2marketing.com
CEO / Owner

Website

July 14, 2017

10+ Best practices on how to blog

A blog is a great way to showcase your expertise, cover topics that wouldn't otherwise be a good page on your website, goes in greater detail than a specific page on your website, shows your passion, and provides fresh and relevant content for your users (which makes the search engines happy). We often hear that you should blog, and we agree with that. What is often missed is how do you blog, why you should blog, what do you write about, and what are the best practices when it comes to blogging? We'll cover each of the major items that we cover for our clients.

John Marx
john@jm2marketing.com
CEO / Owner

Blog

20+ SEO Checklist for new & existing websites

July 11, 2017

20+ SEO Checklist for new & existing websites

When it comes to websites one of the first questions we think about and our clients ask is what is the best way to get on page 1, position 1, of Google. That answer is simple. Follow all the best practices Google Webmaster Tools recommends. These best practices will let you know you need quality content, not 'break the rules', write for humans (not computers), and have an easy to use navigation structure that answers the questions your visitors want to know. Sounds simple, right? Well, it is! With some time, effort, and a dedication to grow your business you can do it as well. In this article, we'll cover what you need to do for new or your existing website.

John Marx
john@jm2marketing.com
CEO / Owner

SEO

June 28, 2017

The Power of Paper over Technology

As a company, we strive to be paper free yet when you walk into our office you will see a lot of it around. We know that a business without paper would be a business that doesn't exist even one that strives and lives to be as much paper free as possible. We pride ourselves on protecting the environment through every step we do. Every piece of paper is re-used, recycled, and is typically gotten in a recycled state. Many of us have tablets that have pens for note taking but that is not always the most convenient option when you have a flash of an idea pop into your head. What can a simple piece of paper do for your business that a more efficient computer can't? Let's find out.

John Marx
john@jm2marketing.com
CEO / Owner

Business

Latest Blog Article Listings

Dealing with Negative Customer Reviews

How can local SEO help me nationally?

SEO Keywords are dead

You can do SEO yourself!

How to Verify Your Business on Facebook

Are you breaking SEO laws?

Small business is changing the world

Ways to increase your Domain Authority (DA)

Twelve elements to have an effective website

10+ Best practices on how to blog

20+ SEO Checklist for new & existing websites

The Power of Paper over Technology

Valparaiso Web Design Mission Statement

Valparaiso Web Design Support

Best Website Contact Information