We find that companies that are customer focused, wanting to change their brand image, and are looking for results faster (can you say typically lower costs???) will utilize agile marketing as part of their marketing efforts.
Agile marketing is focused on the customer, uses validated learning, works in short and adaptive iterations, and encourages cross-functional collaboration between departments. Whereas Traditional marketing will focus on spin, controlling the message, and owning the brand. In this article, we are going to cover some of the core basis points to start showing how being agile can produce more results and better engage your customer.