JM2 Webdesigners & Marketing
 

Latest Blog Article Listings

The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
Branding your small business is important
 May 12, 2016
 Views: 490

Branding your small business is important

Building a new or maintaining an existing small business is never an easy task. We don't have all the resources to do what the big businesses do but have the same aspirations of success and growth. We have to take that leap of faith that we will succeed, get over the fear of failure, and initially we start every day off knowing that failure could be around the corner with one simple and honest mistake. Each day we persevere and see that failure grows farther in the rear-view mirror as your business continues to grow.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Crafting Page Titles and SEO
 May 09, 2016
 Views: 688

Crafting Page Titles and SEO

When it comes to finding your business online the first stop for many is the search engines. The search engines contain billions of pages of content and you want to be found in the top free organic spots. To do this one of the items you need to focus on is your page title. As we take on more customers as part of their monthly SEO we've developed a checklist that we use to optimize the page titles of a website. We will cover a good portion of these items below.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Website functionality is only the beginning
 May 06, 2016
 Views: 404

Website functionality is only the beginning

OK, so you’ve got your great website! It has that perfect design and graphics that will set you apart and spark the interest of your viewers. Your website says it all. It represents your business, your image, and everything you symbolize. But once you have those great visuals to draw your visitors IN, you need to keep them engaged with compelling content.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
When Security is NOT Important
 May 05, 2016
 Views: 404

When Security is NOT Important

In this article we will cover a story about a potentially new client coming to us about their website not performing to their expectations. As you will find in the article during the conversation we found some pretty scary items that we hope will help educate those to be more aware of their surroundings and get everyone to do a little more due diligence in keeping up with their content.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Brand Development Process
 April 27, 2016
 Views: 495

Brand Development Process

When building a brand, it is much more than just a logo, brochure, your products, and even your website. Your brand should focus on forging a relationship with your client with the intention of doing more than expected and creating a sustainable value. Your brand is about quality of the relationships that you build on a daily basis. Your brand is aspirational, it's your promise, your values, your relationships, your commitment, and most importantly it is about YOU! In this article we will uncover several of the core aspects that we look at when helping an organization build its brand. Come follow us along in this journey.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
What do you stand for?
 April 26, 2016
 Views: 356

What do you stand for?

We are in the midst of the most heated and highly contested political season in recent history. We all see the yard signs, billboards, television & radio promotions, and printed promotional material coming into our lives more each day as we get closer to the primary election season. The one question that continues to cross our minds is this age of being able to know everything about everyone is what do these candidates truly stand for? Have they waivered over the years? Why are they doing what they are doing? In this article we will delve into this very question and see ways candidates can keep us voters informed.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Social Media Step – The Planning Stage
 April 13, 2016
 Views: 506

Social Media Step – The Planning Stage

Planning and preparation may seem like a boring task to do at first. After all you can create a social media page and the typical “Hello World” post letting the world know that you are now a social media juggernaut to be reckoned with. We see this happen every week where a social media site is created and they wonder why they are not being successful.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Do you know how your website is being used?
 April 10, 2016
 Views: 519

Do you know how your website is being used?

A website is only as valuable as the information that you put into it. Wrong! You also need to get information out of your website that allows you to provide even greater value to your customers. This is what customer service is all about. If what you are using is Google Analytics for everything you are on the right path as that will get you 'in the door'. There are other steps you can take to further improve your online experience for your customers.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
What is Text Marketing?
 April 08, 2016
 Views: 420

What is Text Marketing?

The belief on any new marketing venture for a business is that it's new, their competitors may not be using it, and that what they have done in the past is considered 'good enough'. When you market with newspapers, magazines, billboards, etc. you are marketing to both existing and current customers. With text marketing you are marketing to your current customers who are already loyal to your individual brand. There is a trust established in what you offer to them. They may stop in at your place frequently or infrequently for your products and services. Text marketing keeps that contact with people already interested in what you offer on a consistent basis so that you can continue to earn their business.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Do your forms convert?
 April 04, 2016
 Views: 516

Do your forms convert?

When you build a website one item that is rarely thought about is the conversion rate of your online forms. You can see in your Google Analytics or other analytics program that people go to a specific page. But how do they use that page once they are there? Standard analytics products will not give you that valuable information. You are up to guessing and 'assuming' what your visitors are doing. With form analytics you can see clearly how long a user is using each individual field of a given field on a form, where they abandon, and how long they are on each individual field.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Engaging Your Target Audience with Quality Content
 March 30, 2016
 Views: 520

Engaging Your Target Audience with Quality Content

The rewards of content marketing are really too rich to ignore. With high-quality content you can build your brand, establish trust, create a positive reputation, and gain authority with current and future clients. People look for this content to help them make decisions and solve problems they are current facing. Once you've achieved this you will gain a loyal follower that not only comes back for information but will routinely share and promote your content to further inform others that they know.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
What is SEO anyway?
 March 29, 2016
 Views: 575

What is SEO anyway?

SEO is search engine optimization. This is the practice of being found organically (non-paid) on the search engine result pages. Now saying non-paid can be a questionable topic. It can be free if you do it yourself. If you pay a company, like JM2 Webdesigners in Valparaiso Indiana, then you are paying for SEO. When you here that SEO is for being found organically and not paid it means that you are not paying the individual search engines (Google, Bing, Yahoo, etc.) to be shown in their paid listings. You are striving to be found because of your great content. Content after all is king when it comes to a great SEO strategy.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner