Latest Blog Article Listings

The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
Do your forms convert?
 April 04, 2016
 Views: 457

Do your forms convert?

When you build a website one item that is rarely thought about is the conversion rate of your online forms. You can see in your Google Analytics or other analytics program that people go to a specific page. But how do they use that page once they are there? Standard analytics products will not give you that valuable information. You are up to guessing and "assuming" what your visitors are doing. With form analytics you can see clearly how long a user is using each individual field of a given field on a form, where they abandon, and how long they are on each individual field.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Engaging Your Target Audience with Quality Content
 March 30, 2016
 Views: 470

Engaging Your Target Audience with Quality Content

The rewards of content marketing are really too rich to ignore. With high-quality content you can build your brand, establish trust, create a positive reputation, and gain authority with current and future clients. People look for this content to help them make decisions and solve problems they are current facing. Once you've achieved this you will gain a loyal follower that not only comes back for information but will routinely share and promote your content to further inform others that they know.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Quality Content, Business, Website
What is SEO anyway?
 March 29, 2016
 Views: 524

What is SEO anyway?

SEO is search engine optimization. This is the practice of being found organically (non-paid) on the search engine result pages. Now saying non-paid can be a questionable topic. It can be free if you do it yourself. If you pay a company, like JM2 Webdesigners in Valparaiso Indiana, then you are paying for SEO. When you here that SEO is for being found organically and not paid it means that you are not paying the individual search engines (Google, Bing, Yahoo, etc.) to be shown in their paid listings. You are striving to be found because of your great content. Content after all is king when it comes to a great SEO strategy.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO, Business
Exceptional Website Customer Service
 March 17, 2016
 Views: 702

Exceptional Website Customer Service

We know our customers are the life blood of our organizations. Without them we could not achieve the greatness that we have. The problem we've seen is not every customer gives us feedback. With a website though and the right tools you can actually find out about what your customers are doing. For the past three years we've used products like SumoMe, CrazyEgg, and Heatmap. Each product has had its benefits. A year and a half ago we came across a product that does everything these companies do and steps up the customer service notch. This will be the product we talk about today. This product is called Lucky Orange.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Customer Service
13 Search Engine Optimization Techniques
 March 04, 2016
 Views: 628

13 Search Engine Optimization Techniques

One reason we write our blogs is to dig deeper into the core fundamentals and keep our roots fully optimized and tuned for our customers. By writing we are showing our clients that we are true experts in the field as anyone can share other articles. The other benefit is we have a drive to teach others so that they don't have to spend as much time researching information. For many this can seem counterproductive as we are teaching others, even competitors, to do everything that we offer. This is true and many people will do this no matter if we teach them or not. Helping others though is in our blood and a core principal of who JM2 Webdesigners of Valparaiso is. With our teaching we are making the whole Internet a better place for all of us. For those that go through what we have here and realize that to do a full SEO optimization takes more than a few minutes of time and for those that we help they have a better understanding of what we are offering to them.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO
Social Media Plan
 February 26, 2016
 Views: 745

Social Media Plan

We just went through a social media workshop with the Valparaiso Chamber of Commerce. We discussed the basics and a deeper dive into what Facebook can do for your business. During this session there were many questions and we covered a lot of content in the six hours of the workshop. Below we are going to cover many of the items we talked about along with going a bit deeper in the overall process. Whether your site is already setup on Facebook or not this information will help you verify your settings or improve upon them.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Social Media, Business
17 Incredibly Useful Blog Article Title Tips
 February 16, 2016
 Views: 494

17 Incredibly Useful Blog Article Title Tips

Like the name of our blog article for this month we are going to give you some truly incredible tips to make people want to not only read from your article but use it in theirs as they move forward. And because this is about blog writing doesn't mean you have to stop there. These tips and tricks will work for email, web pages, and more.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Blogs, Tips and Tricks
Being Bad is a Part of Life
 February 13, 2016
 Views: 466

Being Bad is a Part of Life

As we take on and do more social media sites a lot of what we hear is people are afraid of, even scared, of bad reviews and comments on their websites. We all wish the world was always a happy place and that nothing sad was said about our products and services. This isn't always the case though. We are human after all which means we are destined to make a few mistakes and upset people no matter how hard we try.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business, Social Media
Life After a Widow Maker
 February 07, 2016
 Views: 514

Life After a Widow Maker

In this article I am going to take a step back from the standard learn about how to take advantage of the Internet for your business and cover how a widow maker heart attack can change your life and help you help others around you. A life altering even can easily change those around you to make your life more fulfilling than it was before.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Life
Local Listings using SEO Techniques
 January 21, 2016
 Views: 911

Local Listings using SEO Techniques

There are many free local online listing services, like our very own Find Business Directory. Using these services, you can increase the visibility of your website and further build your company brand. In this article we are going to cover many of the listings that you can list your business for free with minimal time and effort.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Local Search, SEO
The making of a $695 website
 January 16, 2016
 Views: 626

The making of a $695 website

We recently built a website for one of our Valparaiso Indiana clients. They heard about us because of our membership in the Valparaiso Chamber of Commerce but also because of our new Business Finder Directory where every JM2 Webdesigners customer receives a Platinum membership free of charge ($180/year value). During the process we thought about what goes into building a professional website solution for our clients. The entire process took around 20 hours to complete and as we dug into what was involved we thought we would share so that others can see what we feel was a great effort by our entire team.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Time for Business Models to Change
 January 09, 2016
 Views: 439

Time for Business Models to Change

On Friday, January 8, 2016 we launched a Business Finding Directory from our Valparaiso Indiana office. We felt and know that the only way to grow was to make a difference by changing what businesses have done in the past. We knew there were dozen, possibly hundreds, of companies that were doing the same thing. We saw they all were focused on either charging the business or the consumer. We felt both should be allowed to get their good and positive words out there without having to spend a fortune. For those that wanted greater exposure they could advertise to get that exposure but at a cost that even the smallest company could be part of.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
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