Latest Blog Article Listings

The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
Starting with eCommerce
 Feb 18
 248
 Reading Time: 3 Minutes, 26 Seconds
Starting with eCommerce
eCommerce is a growing sector of the Internet. It is growing around 10% per year and increasing each year. eCommerce is our fastest growing segment for the past two years with our clients. Many clients are either doing two websites or they are doing solely eCommerce. Part of this is due to our own push on eCommerce where we are reducing the credit card percent, transaction fees, and monthly fees with our credit card providers. The other is businesses want revenue from their internet marketing presence. We have clients on nopCommerce, Etsy, BigCommerce, WooCommerce, and Shopify.
Scared Stiff; saved by co-working
 Feb 17
 290
 Reading Time: 5 Minutes, 17 Seconds
Scared Stiff; saved by co-working
The day I decided to start my own business scared the crap out of me. I was going from a beyond comfortable guaranteed income to one where it was a complete unknown. Since I was twelve years old I had worked. Starting out as a paperboy for the Chesterton Tribune was my first step into being a freelancer as I might have delivered newspapers but was responsible for collecting money and delivering the product. I wanted the money for candy, fancy shoes, and anything else a teenager would want. I know that in the past five years if I would have stayed working for “the man” I would be close to having made half million dollars in that short period of time. So why in the world would anyone give up luxury for something less? Actually, I didn’t!
Being Human
 Feb 16
 225
 Reading Time: 2 Minutes, 8 Seconds
Being Human
I find it appropriate to write about being human on a day I am truly struggling with humanity. I am human after all (I know shocking – even to me) so why not talk about being human, making mistakes, treating people around me with respect, and making a positive influence in people’s lives. When you grow up in a small town like Chesterton Indiana which has some really great values and then move to a growing community like Valparaiso Indiana you wouldn’t think that I would have any struggles with being human at all.
Feedback (aka Reviews)
 Feb 15
 262
 Reading Time: 5 Minutes, 41 Seconds
Feedback (aka Reviews)
Feedback for any business is crucial to its success. You can learn what your customers are enjoying as well as areas for improvement. The key to any feedback is it not be attacking but helpful. The people that are providing feedback are doing so as they want to be heard. This is whether the experience is a positive one or a negative one. In the old days, we had feedback forms that could either be filled out during that stay or mailed in on a postcard. There are several ways of gaining feedback from users today and we’re going to look at the top three methods of not only getting feedback but also how to protect your business from negative feedback (as much as possible).
Marketing Procrastination
 Feb 14
 239
 Reading Time: 3 Minutes, 57 Seconds
Marketing Procrastination
At one time we have all procrastinated and waited until that very last moment to try and get something done. We are normally not happy with the results and the results tend to show that we rushed, didn’t think everything through, and almost certainly didn’t get the results we were expecting. We have seen this a lot and even with ourselves in years past where we only marketed our company when things were slowing down. We went into a panic mode saying we need to add a customer or we’re doomed (well not that bad but I think you understand).
The 7 P’s of Services (any) Marketing
 Feb 13
 346
 Reading Time: 4 Minutes, 16 Seconds
The 7 P’s of Services (any) Marketing
Marketing like everything isn’t hard but a time-consuming process that requires diligence and a strive for excellence. There is a service marketing standard called the 7 P’s of marketing. There’s also an 8th P which we will also cover which extends the 7 P’s to include one more (go figure). By being patient, studying your market, and taking care of your customer’s needs marketing is something that can propel your business to a new level.
Email is NOT the ultimate communication tool!
 Feb 12
 227
 Reading Time: 2 Minutes, 45 Seconds
Email is NOT the ultimate communication tool!
As a company that lives on customer service and quickly communicating we live within our email system. Not only does our internal Customer Relationship Management (CRM) system keep us informed of deadlines, new tasks (e.g. work to be done), and new leads & clients it sends and communicates with our customers. On any given day we send out hundreds of emails to keep communication at the highest level possible. Email though for us is not our primary communication method as there are a lot of downsides to it. Let’s look at how we use email and how we don’t.
Organic eCommerce SEO
 Feb 11
 246
 Reading Time: 3 Minutes, 29 Seconds
Organic eCommerce SEO
It is no wonder that over 40% of our clients use eCommerce to sell their products and services. Nearly 8 out of every 10 Americans is using online shopping to purchase products and services. When the search engines stated 50% of the internet was using mobile there was a big push to fix websites to be mobile friendly. With roughly 80% of the internet purchasing online shouldn’t you have a piece of the pie as well as being optimized to take the best advantage of it? We think so and these are my top tips for rocking your eCommerce SEO organically.
Low word counts
 Feb 10
 253
 Reading Time: 2 Minutes, 27 Seconds
Low word counts
On the internet being found organically (or free) is what the internet game is about. Sure, you can pay the search engines to rank but that puts you into always paying. Why not pay on your own terms rather than on the terms of the search engines? Successful websites are ones that are found organically (and paid if you want a wider audience). Your marketing shouldn’t be solely paid as that is a plan for failure. We’re going to look at one of the biggest factors I continue to see when moving a website up in the search engines organically. That is pages with low word counts.
Why do we care?
 Feb 09
 276
 Reading Time: 3 Minutes, 21 Seconds
Why do we care?
Today I want to talk about our bottom pillar of our company and that is about environmental impact. When it comes to our environment there are three approaches a company can take. They can either do something, not do something or do it partially. This is one of the easiest yet hardest things any of us could ever do as a society. Yet it is also one of the hardest as well. This is where many fall into that third area or if it’s convenient they will do it and if it takes one extra amount of energy they slip into the someone else will do it phase. Let’s take a look at the challenge of being friendly to the environment.
What are heatmaps?
 Feb 08
 219
 Reading Time: 2 Minutes, 38 Seconds
What are heatmaps?
Heatmaps are dynamic and interactive reports to visually show you what users are doing not only on your website but in great detail on a given page. A heat map will overlay colors on your website to show where users are clicking, where mouse movements are (e.g. this is considered eye tracking as well!), how far down on a page someone scrolls, percentage of clicks on a given area, and many will even allow you to export the information for deeper dives in analytics software or spreadsheets.
Creating a Digital Marketing Plan
 Feb 07
 325
 Reading Time: 11 Minutes, 14 Seconds
Creating a Digital Marketing Plan
Digital Marketing is one of the key areas that we cover for our clients and creating a digital marketing plan is critical to any success. What I will be covering today is the foundational blocks to creating a plan that will allow any small business to grow online. A digital marketing plan can be done on a single sheet of paper. It won't be complete but will give you a start. What I am going to cover is something a bit deeper than the single page start and not as complete as a book. This is what I feel every business needs at a minimum to be successful and grow their business online