Latest Blog Article Listings

The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
Customer Communication
 March 22, 2017
 Views: 85

Customer Communication

The more we talk with clients the more that they want results. To get results though you need to have outstanding communication. Communication comes in many ways and varies for each one of your customers. Businesses know they want a website to communicate their message and they need to be on social media to continue that reach and engage prospects and customers alike. Both platforms are working for you 24x7, should work together as a collaborative digital marketing tool for your business. To achieve this you need to have an effective communications strategy.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business, Customer Service
Back to the basics of SEO
 March 20, 2017
 Views: 138

Back to the basics of SEO

What exactly is SEO and how does it affect my business? Let's break things down and start from the top! SEO stands for Search Engine Optimization, and we already know what a search engine is, right? Google, Yahoo, Bing, and many other websites serve as search engines, where a visitor types a phrase or word into a search box and a list of results pops up instantly. These sites look through every page of every website on the world wide web and matches results to the phrase or words searched. Optimization means making the best and most effective use of this resource, or in our case, designing your website so that search engines list it near or at the top of their search results list.

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Blog Author
 Lisa Marie Roberts
lisa@jm2.biz
Search Engine Optimization
Article Tags: SEO, Website, Business
Building a new era marketing firm
 March 17, 2017
 Views: 247

Building a new era marketing firm

With great growth, a company needs to take a step back and look at everything it does to further provide value. We are focused not just on the local small and medium sized businesses but those across the entire country and around the world. We continually look at the paper purchased, the way our solutions work for our clients, and to the services that are offered. Each item has an impact to the bottom line of the company and if done incorrectly can truly cost the company and ultimately our customers. Keeping our budget tuned, living within our modest means, and checked constantly we can keep prices down while continually providing more value and grow each month. In just four years we've moved from a home office in Michigan City Indiana to a 2,000+ square foot office in downtown Valparaiso Indiana. We encourage everyone to read through this article on what makes JM2 Webdesigners unique and capable of meeting your businesses growing needs.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
12+ Tips to Social Media Scheduling
 March 16, 2017
 Views: 158

12+ Tips to Social Media Scheduling

Social media is a necessity for every size business today. You need a plan and not a shotgun approach when using it to have a positive part and gain from the benefits of social media. You need to be consistent in your message, target your messages based on the social platform being used, know when to respond, how to respond, and how to engage with your target audience. Like all marketing and branding efforts for your company you need a plan of attack so that your business is shown always in the best possible light. Today we will cover twelve items that should be in your social media plan whether you are in a small town in Indiana or a larger city like Chicago Illinois.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Social Media
Living Your Dream
 March 11, 2017
 Views: 121

Living Your Dream

Five years ago, in 2012, a dream, even a fantasy if you will, was started. With a year of challenging work in the city of Michigan City Indiana a business plan was developed, modified, tweaked, vetted, and tweaked some more. Change was wanted, and needed, in the web design and marketing space. Having worked for several years at a printing company that did marketing I saw a lot of great old school things that still worked well today but could be enhanced with software and an eye on the future. After a year of work, saving money, the dream started to become a reality. This is the story of the four-year journey that JM2 Webdesigners & Marketing has made.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business
Power of Inbound Marketing
 February 26, 2017
 Views: 214

Power of Inbound Marketing

With an effective inbound marketing strategy one of the items businesses will use is email newsletters to reach their audience. Your audience may be in a nearby town like Merrillville Indiana for us in Valparaiso or could be across the country in Amarillo Texas. When your product reaches across the country email is an effective means of communication. No matter your target audience email marketing has a lot of potential to drive people to you and inform them about your company even with the standard 15-30% open ratio. Today we will look at effective ways to utilize email marketing effectively for part of your inbound marketing strategy. We say "part of" as your inbound marketing strategy needs to cover multiple marketing methods.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Inbound Marketing, Email
Why a Free Business Directory is an Equalizer for Small Businesses
 February 17, 2017
 Views: 122

Why a Free Business Directory is an Equalizer for Small Businesses

The phrase that we hear over and over of "the best things in life are free" has seemingly lost it's impact and meaning through decades of ad nauseam use and the almost obligatory use on every marketing and business avenue known to humankind. Free has become free with an asterisk, making it all but free and losing any impact of the original's implications.

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Blog Author
 Kyle Hovanec
kyle@jm2.biz
Customer Service
Color Theory Brings Emotion
 February 09, 2017
 Views: 132

Color Theory Brings Emotion

When working on designing and creating sites for our clients we often look at how color theory plays a factor in drawing people in, bringing out emotion, and telling a story without words. As we look at color we use it as a base of all our designs. Today we will look at and see how color theory influences your marketing efforts both on and offline.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Color Theory
The Secret of Success Through Text Marketing: Part 2
 February 08, 2017
 Views: 107

The Secret of Success Through Text Marketing: Part 2

We previously talked about how text marketing is an effective tool when it comes to marketing your business and how business owners have a form of promotion that comes with a high open and utilization rate. It's this unexpected versatility and reach that turns text marketing into an effective machine. Now that we know just how useful it is, the two questions that remain are who can use it and how can they use it?

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Blog Author
 Kyle Hovanec
kyle@jm2.biz
Customer Service
Why businesses need blog articles
 February 08, 2017
 Views: 193

Why businesses need blog articles

A blog is a way to give valuable knowledge and information that shows that you are the expert in the industry you are serving. You are showing your company as the industry leader and expert that others will want to follow and emulate. The information you provide should help current customers and potential customers while also letting your competitors know that you are the leader that they should emulate.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Blog
On This Day Preferences
 February 06, 2017
 Views: 189

On This Day Preferences

Over the weekend I was talking with a friend and the conversation turned to the feature on Facebook referred to as "On This Day". This features is where Facebook reminds you of events that happened on a particular day. There are some negative thoughts people have about this feature that tend to happen. Either that day had tragedy in it, a life event that you prefer not to remember, or is in relation to a person that you no longer want to be reminded about. Today we will delve into this and explain how to filter based on either a specific date or a person.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Rock the Social, Facebook
Marketing a boring brand
 February 05, 2017
 Views: 259

Marketing a boring brand

We all can't have the most exciting of company brands or huge budgets to make it exciting. You may provide one of the services that truly isn't super exciting to talk about but necessary to everyone in one way or another. You provide products and services that are used either daily or occasionally. Big business is known for their exciting and ever engaging social media marketing campaigns due to the huge budgets that they can get overly creative and take boring into exciting. This doesn't mean if you are a bank, credit union, funeral home, pawn shop, dry cleaner, lawyer, restaurant, etc. without a big budget that you can't have an engaging social media strategy that people will enjoy. In fact, there are ways you can start to engage your audience to make your brand more fun. Let's look at some ways you can go from boring to engaging using social media.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Social Media, Branding, Marketing
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