JM2 Webdesigners & Marketing
 

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The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
Is it possible for your small business to keep up with the big dogs?
 April 22, 2017
 Views: 174

Is it possible for your small business to keep up with the big dogs?

You have either started or have had your small business running in towns like Valparaiso, Chesterton, Merrillville, Hobart, Portage, or (insert your small town here). You compete with great customer service, quality products, and that local small town flare. But how are you able to compete against big corporations that seem to have endless marketing budgets at their disposal? Today we are going to dig into some of the 'tricks of the SEO trade' that we have used time-and-time again to help small businesses grow. Are you ready and willing to get more business and grow? If so, continue to read on and learn some of our proven techniques on growing your small business.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Is your marketing working for or against you?
 April 14, 2017
 Views: 136

Is your marketing working for or against you?

Aggregate: verb (without object), 1. To combine and form a collection or mass

Aggregation of services has become a significant business. Hotels.com is an aggregator. Another prevalent aggregator is the aggregation of marketing services via geographic or demographic based community sites. These communities generally have three elements: the aggregator, the reader, and the contributor. Let's look briefly at the business model.

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Blog Author
 Charles Vander Stelt
charles@jm2.biz
Vice President Business Development
I Don't Know vs Let Me Find the Answer
 April 07, 2017
 Views: 76

I Don't Know vs Let Me Find the Answer

When it comes to working with clients, the last answer they want to hear are the three words of doom: 'I don't know', a phrase so adverse to client relations that mentioning them often is equated to losing their trust and reliance.

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Blog Author
 Kyle Hovanec
kyle@jm2.biz
Customer Service
SEO: How Important is Social Media?
 April 05, 2017
 Views: 59

SEO: How Important is Social Media?

Social media sites like Facebook, Google+, LinkedIn, and Twitter are a popular way to share content and get involved with the online community. They are free to use and they give the public a place to create a profile and keep in touch with their local and global community. For businesses, not only does this give the public a way to connect with your business more personally and stay up to date with your products and sales, it also helps your search engine optimization (SEO).

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Blog Author
 Lisa Marie Roberts
lisa@jm2.biz
Search Engine Optimization
Traditional vs Agile marketing
 March 30, 2017
 Views: 145

Traditional vs Agile marketing

We find that companies that are customer focused, wanting to change their brand image, and are looking for results faster (can you say typically lower costs???) will utilize agile marketing as part of their marketing efforts.

Agile marketing is focused on the customer, uses validated learning, works in short and adaptive iterations, and encourages cross-functional collaboration between departments. Whereas Traditional marketing will focus on spin, controlling the message, and owning the brand. In this article, we are going to cover some of the core basis points to start showing how being agile can produce more results and better engage your customer.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
SEO: How to Optimize Your Web Pages
 March 27, 2017
 Views: 134

SEO: How to Optimize Your Web Pages

Web page optimization is the first step to increasing your website's search engine optimization (SEO). Optimizing your web pages means designing them to get the best use out of them. Whether it's search engine optimization, which increases your website's ranking on search engines, or performance optimization, which ensures that your website runs quickly and smoothly, it is extremely beneficial for you and your visitors to have your web pages be the best they can be.

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Blog Author
 Lisa Marie Roberts
lisa@jm2.biz
Search Engine Optimization
Customer Communication
 March 22, 2017
 Views: 102

Customer Communication

The more we talk with clients the more that they want results. To get results though you need to have outstanding communication. Communication comes in many ways and varies for each one of your customers. Businesses know they want a website to communicate their message and they need to be on social media to continue that reach and engage prospects and customers alike. Both platforms are working for you 24x7, should work together as a collaborative digital marketing tool for your business. To achieve this you need to have an effective communications strategy.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Back to the basics of SEO
 March 20, 2017
 Views: 174

Back to the basics of SEO

What exactly is SEO and how does it affect my business? Let's break things down and start from the top! SEO stands for Search Engine Optimization, and we already know what a search engine is, right? Google, Yahoo, Bing, and many other websites serve as search engines, where a visitor types a phrase or word into a search box and a list of results pops up instantly. These sites look through every page of every website on the world wide web and matches results to the phrase or words searched. Optimization means making the best and most effective use of this resource, or in our case, designing your website so that search engines list it near or at the top of their search results list.

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Blog Author
 Lisa Marie Roberts
lisa@jm2.biz
Search Engine Optimization
Building a new era marketing firm
 March 17, 2017
 Views: 299

Building a new era marketing firm

With great growth, a company needs to take a step back and look at everything it does to further provide value. We are focused not just on the local small and medium sized businesses but those across the entire country and around the world. We continually look at the paper purchased, the way our solutions work for our clients, and to the services that are offered. Each item has an impact to the bottom line of the company and if done incorrectly can truly cost the company and ultimately our customers. Keeping our budget tuned, living within our modest means, and checked constantly we can keep prices down while continually providing more value and grow each month. In just four years we've moved from a home office in Michigan City Indiana to a 2,000+ square foot office in downtown Valparaiso Indiana. We encourage everyone to read through this article on what makes JM2 Webdesigners unique and capable of meeting your businesses growing needs.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
12+ Tips to Social Media Scheduling
 March 16, 2017
 Views: 188

12+ Tips to Social Media Scheduling

Social media is a necessity for every size business today. You need a plan and not a shotgun approach when using it to have a positive part and gain from the benefits of social media. You need to be consistent in your message, target your messages based on the social platform being used, know when to respond, how to respond, and how to engage with your target audience. Like all marketing and branding efforts for your company you need a plan of attack so that your business is shown always in the best possible light. Today we will cover twelve items that should be in your social media plan whether you are in a small town in Indiana or a larger city like Chicago Illinois.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Living Your Dream
 March 11, 2017
 Views: 141

Living Your Dream

Five years ago, in 2012, a dream, even a fantasy if you will, was started. With a year of challenging work in the city of Michigan City Indiana a business plan was developed, modified, tweaked, vetted, and tweaked some more. Change was wanted, and needed, in the web design and marketing space. Having worked for several years at a printing company that did marketing I saw a lot of great old school things that still worked well today but could be enhanced with software and an eye on the future. After a year of work, saving money, the dream started to become a reality. This is the story of the four-year journey that JM2 Webdesigners & Marketing has made.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Power of Inbound Marketing
 February 26, 2017
 Views: 232

Power of Inbound Marketing

With an effective inbound marketing strategy one of the items businesses will use is email newsletters to reach their audience. Your audience may be in a nearby town like Merrillville Indiana for us in Valparaiso or could be across the country in Amarillo Texas. When your product reaches across the country email is an effective means of communication. No matter your target audience email marketing has a lot of potential to drive people to you and inform them about your company even with the standard 15-30% open ratio. Today we will look at effective ways to utilize email marketing effectively for part of your inbound marketing strategy. We say 'part of' as your inbound marketing strategy needs to cover multiple marketing methods.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner