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Why businesses need blog articles

Why businesses need blog articles

By John Marx on February 08, 2017 | Tags: Blog

A blog is a way to give valuable knowledge and information that shows that you are the expert in the industry you are serving. You are showing your company as the industry leader and expert that others will want to follow and emulate. The information you provide should help current customers and potential customers while also letting your competitors know that you are the leader that they should emulate.

On This Day Preferences

On This Day Preferences

By John Marx on February 06, 2017 | Tags: Rock the Social, Rock the Social, Rock the Social, Facebook

Over the weekend I was talking with a friend and the conversation turned to the feature on Facebook referred to as "On This Day". This features is where Facebook reminds you of events that happened on a particular day. There are some negative thoughts people have about this feature that tend to happen. Either that day had tragedy in it, a life event that you prefer not to remember, or is in relation to a person that you no longer want to be reminded about. Today we will delve into this and explain how to filter based on either a specific date or a person.

Marketing a boring brand

Marketing a boring brand

By John Marx on February 05, 2017 | Tags: Social Media, Branding, Marketing

We all can't have the most exciting of company brands or huge budgets to make it exciting. You may provide one of the services that truly isn't super exciting to talk about but necessary to everyone in one way or another. You provide products and services that are used either daily or occasionally. Big business is known for their exciting and ever engaging social media marketing campaigns due to the huge budgets that they can get overly creative and take boring into exciting. This doesn't mean if you are a bank, credit union, funeral home, pawn shop, dry cleaner, lawyer, restaurant, etc. without a big budget that you can't have an engaging social media strategy that people will enjoy. In fact, there are ways you can start to engage your audience to make your brand more fun. Let's look at some ways you can go from boring to engaging using social media.

Do you NAP?

Do you NAP?

By John Marx on February 02, 2017 | Tags: Local Search

No, we are not talking about taking a nap. Those are great in certain situations. We are referring of NAP when it comes to your search engine optimization efforts or SEO. NAP stands for Name, Address, and Phone number. This information is critical for SEO to be effective and accurate. With a proper NAP setup, every search engine and wherever your customer goes will have a consistent experience on finding your business online. In this article, we will cover the core steps of NAP and why it is critical for your business to rank well on the search engines.

The Secret of Success Through Text Marketing: Part 1

The Secret of Success Through Text Marketing: Part 1

By Kyle Hovanec on January 31, 2017 | Tags: User Experience, Text Marketing, Marketing, Customer Service

Text messaging is more than sending messages to friends and family. It has quietly become an incredibly effective marketing tool for businesses to send promotions, information, and sales pitches to their clients. While it's easy to assume that text messages wouldn't be an effective way to reach clients and customers due to the unfortunate tendency for people to become annoyed with an overabundance of texts, research and experience have produced surprisingly contrary results and shown to be an incredibly effective form of reaching out and making sales.

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