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The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
Two Weeks of Predictions
 December 27, 2016
 Views: 370

Two Weeks of Predictions

This week and next week will be two weeks of predictions from industry leaders and those in the digital marketing field. For some these will be guesses while others are more educated guesses with some hard research behind them. For the past three years, we have predicted trends in the digital marketing space. This year is more exciting than the past as we have a large variety of sources we tapped into, cancelled many of our old marketing methods that produced no results, as well as tests we did internally to make this year's set of predictions. We are going to only write about what we see as the top 5 items.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Digital Marketing
Build out your Digital Marketing Campaign
 December 24, 2016
 Views: 400

Build out your Digital Marketing Campaign

Each year we go through and establish the core fundamentals for the coming year for not only ourselves but each of our social media maintenance plan clients. When a digital marketing campaign is built, you create directions for your business to build your brand and market to your current and future customers. These are plans and not written in stone as the further we look out the more we know things will change over the time. Whether you are a fortune 500 company in the Chicagoland area or are in a growing community like Merrillville Indiana your time spent on your digital marketing campaigns will benefit your business.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Digital Marketing
More on Local Search
 December 22, 2016
 Views: 350

More on Local Search

Every business has a story and they want to be heard. Whether you are in a small town like Chesterton Indiana, a college town like Valparaiso Indiana, or a big city like Chicago Illinois. You want your story told and to be heard by others. To get your story heard you need to market to those looking around you. In this post, we delve into more on being found locally.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO
Be Found on Local Search
 December 21, 2016
 Views: 392

Be Found on Local Search

Being found locally for any small business is crucial. As of May 2015, Google acknowledged that search on mobile devices in ten counties, including the United States, surpassed that of desktop searches. With this revelation of how important mobile search is it is more important than ever that your business is truly prepared for local search. Searching on mobile uses geographic (location based) search to determine the most relevant information.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO
Think Security
 December 19, 2016
 Views: 368

Think Security

The internet has been insecure for far too long. Google with the largest browser share is doing something about it. The question is how many people will listen. Based on the size of Google I would say that the Google Chrome Security team will achieve this much-needed additional security.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Website, Security
Setting the stage as the industry leader
 December 17, 2016
 Views: 392

Setting the stage as the industry leader

When a business doesn't have a strategic plan, what tends to happen is what we call the "copy" syndrome. This is where you look at one, or more, businesses and emulate aspects of their business. This often leads to changing directions midstream without focus and forethought. You essentially become a follower rather than a leader in your field. Rarely do these followers ever get out of that rut and become leaders in their field. When JM2 brings clients into our Valparaiso office we talk with them; it's our way. We don't ask directed questions to learn about them. Those questions all come out in regular conversation and we start to learn about their culture, who they are, their values, and more. This valuable information allows us to better serve them without having to "interrogate" them.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business
Social Media Myths
 December 15, 2016
 Views: 419

Social Media Myths

We talk with several businesses every week about increasing their business either through search engines or through social media channels. Many of these businesses do not need social media as it is not a good fit for them. Social media used correctly, and for the right type of business, can increase your brand awareness, increase customer loyalty, and build a trust through an active community of loyal followers. When used correctly social media is a powerful tool for those businesses that can benefit from it and a complete waste of time, resources, and money for those that use it incorrectly. We are going to delve into the most common social media myths that we have brought up to us.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Social Media
The benefits of a standing desk
 December 05, 2016
 Views: 690

The benefits of a standing desk

A standing desk is just what it sounds like you "stand at it". But there are many forms to a standing desk. There are kinds that are statically up, those that require a crank or other manual method, and those that through the push of a button will go from a sitting position to a standing position. When we went on the search for a standing desk we wanted something that would meet the demand rigors of a small startup while being able to last the test of time as we grew to be a larger organization.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business, Health
What are the benefits of shopping local?
 November 26, 2016
 Views: 430

What are the benefits of shopping local?

We all here about the benefits of shopping local but really what are the benefits and why would you want to shop local over a national brand? Being Small Business Saturday is going on now it’s an appropriate time to cover why small business is important and why your supporting a local business is beneficial to the economy.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
The Power of a Mobile Workforce
 November 23, 2016
 Views: 422

The Power of a Mobile Workforce

We state we're a mobile company but when events force you to work mobile you start to realize the true nature of being a mobile workforce is. Our office is in downtown Valparaiso Indiana which means we have some amazing opportunities. We are close to great restaurants, local shops, and of course are the first back on when we lose power. Well, that last statement we've learned is not always the case. We have lost power a few times and five or six hours later and the power is still off at times. This doesn't affect us though as we have built our system from the ground up for handling these types of situations.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business, Employees
Trump your competition with a maintenance plan
 November 18, 2016
 Views: 591

Trump your competition with a maintenance plan

When it comes to getting your business online having a strategic plan that is optimized to grow your business is crucial. With a maintenance plan, you can take care of not only your website, search engine optimization (SEO), and social media needs but take it to a level never thought of. There are many companies that have solutions that do one and not the other. We're going to outline our "Web + Social" plan. This is our most popular plan as it takes your business to the next level.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Social Media, SEO, Website, Maintenance
Throw it away and start over
 November 14, 2016
 Views: 464

Throw it away and start over

Many of our new clients will already have an existing website that isn't converting and the results that they are receiving are not what they want. When we inquire to what types of results they want they cannot answer right away. The reason is that there is no plan, no definition of what success is, and equally no definition of what failure is. The information is subjective and not defined which breeds the "throw it away and start over" syndrome. This thought process is not the right solution for any business.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Website
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