The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the Internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.

Viewing Blog - 5

Got Blog?
 Jan 30
 498
 Reading Time: 4 Minutes, 50 Seconds
Got Blog?
We have talked about the benefits of blogging but never truly covered why you really want to blog. Think of a blog as a short story that covers a core area of expertise you or your business is good at. You want people to learn from you, you want them to learn about what you offer, and you definitely want them to buy from you. If you run a small business you blog (or should) so that people can see you as an effective leader and expert. Sharing content shows you know the power of copy/paste. Writing shows the power of wanting to reach the masses, educate, and influence others. You blog as you want to improve the internet, the lives of your customers, and the lives of those that may one day be a customer (or at least more educated).
Agile Marketing
 Jan 29
 613
 Reading Time: 4 Minutes, 23 Seconds
Agile Marketing
As software developers, we understand the importance of change and being agile. After all, software development is all about being agile. Technology changes at a pace that quickly overwhelms traditional marketing methods and why there has been a shift to being agile. No longer does traditional marketing work.
10 ways to write authenticate articles from the heart
 Jan 28
 502
 Reading Time: 4 Minutes, 51 Seconds
10 ways to write authenticate articles from the heart
It is any given Sunday morning with coffee, a warm fire, and quiet. Everyone is sleeping and my mind is focused on an upcoming day. I read the next blog topic on writing from your heart. I close my eyes and think for a brief moment on what to write and then like a crash of inspiration I think what better way to talk about writing from the heart then talking about how I write every blog article. In the past four months, many have noticed my writing style has changed. This wasn't by accident and is actually a thought process I put into every day. I have challenged myself to speak more from the heart, educate, inform, and share my love with the world.
What are backlinks?
 Jan 27
 515
 Reading Time: 5 Minutes, 19 Seconds
What are backlinks?
When it comes to search engine optimization or SEO and you are talking about organic SEO every conversation will eventually cover backlinks and why you need them. Backlinks are a key way to organic search engine success but that doesn't mean they are a good thing. As with everything in life, there are good and bad when it comes to backlinks. backlinks are links from domains outside of your control that link back to one or more pages to your website. backlinks are also referred to as referring links or referring domains.
What is a domain registrar?
 Jan 26
 466
 Reading Time: 2 Minutes, 11 Seconds
What is a domain registrar?
A domain registrar is whom you purchase your Internet domain name from. For example, jm2marketing.com purchased their domain name from a company called GoDaddy. They are not the only game in town. There are names like Network Solutions, 1&1 Internet, and Namecheap is just a few of the main players in the United States.
Why too many social media accounts are a bad thing
 Jan 25
 849
 Reading Time: 4 Minutes, 23 Seconds
Why too many social media accounts are a bad thing
There has been a lot and even more speculation from the social media industry since Facebook announced less organic (e.g. free) reach between businesses and consumers online. This isn't the first time that Facebook has made a change to its algorithm to limit the amount of free exposure to push people to move to online advertising. Facebook is a great and central source that more than 2 billion people use. They are also a publicly traded company and are accountable to the investors of Facebook shares. Many are saying that now is the time to expand your reach and grow to other outlets, like Instagram (also owned by Facebook). So, what is a company to do, what is the right thing to do, and most importantly what is the wrong thing to do? Let's dig in and find out.
SEO and how it benefits your website
 Jan 24
 487
 Reading Time: 5 Minutes, 25 Seconds
SEO and how it benefits your website
We talk about the benefits of SEO or search engine optimization with every project we work on. Whether it be a basic brochure site, a site designed for lead generation, a customer support site, or an eCommerce site. You can build the most beautiful site in the world. You can have the greatest content in the world. Only when you let people know it exists will they be able to find you.
12 ways blogs are important for your business
 Jan 23
 503
 Reading Time: 5 Minutes, 6 Seconds
12 ways blogs are important for your business
Blogs are often considered a waste of time by those that don’t understand the importance of having one. They see taking 20-60 minutes of your day writing to be a complete waste of time. It is true that when you first start writing a blog the only people reading it is your very close inner circle. Over time that changes and that change have profound effects on the growth of your business in more ways than you can imagine. Let’s look at the top ten ways a blog will help your business grow.
Value of honesty in business
 Jan 22
 569
 Reading Time: 4 Minutes, 13 Seconds
Value of honesty in business
Honesty is often taken for granted until someone is caught in a lie. Trust is initially given when you don't know someone. This trust is given freely but can be quickly removed when you find that someone has been less than truthful. Some will have honesty as part of their core values but not their first core value. So why do we put it as the first value when others don't? This is a separator that allows us to be different, unique, and to stand out from the rest. Being from a small town of Chesterton Indiana I was brought up on a 'Leave it to Beaver' type of lifestyle where a handshake is worth more than any document written by a lawyer to seal a deal. All services should be priced fairly and not rip someone off, and that communication should be polite, honest, fair, and yet firm when communicating.
Planting a seed
 Jan 21
 684
 Reading Time: 2 Minutes, 26 Seconds
Planting a seed
We all live in our comfort zones and getting out of them is not necessarily fun and why people fall into routines. As a software developer, you would think I would love staying consistent and not pushing myself. That is partially true but I also love to learn on a daily basis and grow myself. Tonight, I wrote the information below to the team (note: this doesn't count as one of the challenge articles I put to them – that would be too simple). We cannot grow beyond our comfort zone without being pushed for a challenge. Our team continues to grow and each individual brings a new perspective into the equation in making us a stronger company as we push nationally in our web design and digital marketing. We believe in pushing ourselves and this is just another effort to push myself into a land I don't know what to expect which is the true definition of life itself.
Why Boosting On Facebook isn’t Always Enough.
 Jan 17
 527
 Reading Time: 2 Minutes, 7 Seconds
Why Boosting On Facebook isn’t Always Enough.
When you post to Facebook as a business account you may see the option to “boost post” and this may seem like a good idea. However, there are still many things to consider. Using this option will surely boost your post engagement but it will do that alone, boost your post meaning you may get more likes, but this will not ensure a boost to your page or link clicks.
Setting Up PayPal for nopCommerce
 Jan 16
 652
 Reading Time: 2 Minutes, 38 Seconds
Setting Up PayPal for nopCommerce
Businesses are always looking for ways to justify the existence of their digital marketing. One way companies do this is with eCommerce products. Depending upon the level of customizations you want you to have choices such as Etsy, Shopify, WooCommerce, and of course nopCommerce which is what we're writing about here. We love nopCommerce from the standpoint of its acceptance of internet standards, being open source, and the allowance to tie and integrate with many backend systems within growing small businesses.