Latest Blog Article Listings

The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
The First Question We Ask
 September 30, 2016
 Views: 470

The First Question We Ask

Whenever we bring on a new client or whenever a new client finds their way to JM2, there is one question we always lead with once they choose our services. How are we going to be able to help them?

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Blog Author
 Kyle Hovanec
kyle@jm2.biz
Customer Service
Differences between SSL, TLS, and HTTPS
 September 29, 2016
 Views: 505

Differences between SSL, TLS, and HTTPS

We are routinely (multiple times per week) creating Digicert SSL certificates for our clients in Northwest Indiana and outside of Indiana. We are often asked what is the difference between SSL, TLS, and HTTPS. In this article we are going to do a very high-level explanation so that everyone can easily understand what this very important security is.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Website, Security, Business
Valparaiso Move in Review
 September 25, 2016
 Views: 474

Valparaiso Move in Review

This weekend marks the one-month anniversary that JM2 Webdesigners moved from their Zoseco Co-working space to their new home at 403 East Lincolnway. The new web design and social media location is still in Valparaiso Indiana and just five blocks East of the old Zoseco Co-working location. What though has a move done for JM2 Webdesigners, its employees, and most important the clients that it services? We are going to look back at what this move has done.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business, Co-working
Content is Crucial to SEO Success
 September 23, 2016
 Views: 492

Content is Crucial to SEO Success

When it comes to getting your website indexed on the search engines you need high-quality content that tells a story to your users. This story needs to be clear, concise, and most importantly covers what your users are looking for.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Content, SEO
Maximizing Mobile Marketing
 September 22, 2016
 Views: 497

Maximizing Mobile Marketing

When it comes to marketing today mobile is becoming more of a key player. Mobile text marketing or SMS marketing has a standard open rate of 98% compared to 30% with email marketing. On top of that only 1% of SMS marketing messages are considered spam due to the fact the loyal customer has to opt-in to receive the messages. By adding just one person coming back per week that might not otherwise come to your location you will not only pay for text messaging but start to make more money. In this article we're going to cover the core benefits of what SMS marketing is and how your business can benefit from having it to drive more revenue to your door.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Longer Tweets are Here!
 September 21, 2016
 Views: 470

Longer Tweets are Here!

The days of having to make the choice between your message and your media are about to become a thing of the past thanks to Twitter's latest character length update.

Pictures, GIFS, videos, links to quoted tweets and polls will no longer count towards your overall 140 character word count. This means that your posts will now allow you to tweet as you normally would without having to worry about other media taking away from your character count.

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Blog Author
 Kyle Hovanec
kyle@jm2.biz
Customer Service
Creating a Culture that treats employees like CEO's
 September 20, 2016
 Views: 634

Creating a Culture that treats employees like CEO's

When do employees become more than just employees?

It's a question that businesses ask themselves but few often seek the solution. What are the key ingredients in creating a company culture like Google, Zappos and Pixar when employees don't just work, they love working?

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Blog Author
 Kyle Hovanec
kyle@jm2.biz
Customer Service
Article Tags: Employees, Business, Blogs
Handling SEO for your company
 September 19, 2016
 Views: 479

Handling SEO for your company

As we work on content writing, graphic design, social media and search engine optimization (SEO) we often look at what a typical day looks like. Below is a list of what we do for our clients on a weekly and daily basis.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO
Why your website needs a staging server
 September 14, 2016
 Views: 618

Why your website needs a staging server

As more content management systems (CMS) having automated updates built-in the need for a staging server is critical. In our environment we have a development environment which is our development machines, a testing or UAT server, a staging server which is verification of a move right after everything having been tested, and finally a production (prod) server. With a UAT and staging server you will be as close to the production environments as possible. The reason is for this is so that you can closely test performance and usability before moving items into the production environment.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Website, Maintenance
Pogo-sticking Search Engine Optimization
 September 12, 2016
 Views: 539

Pogo-sticking Search Engine Optimization

Pogo-sticking is not like the pogo sticks many of us grew up as a kid. When we talk about pogo-sticking this is when a person types a search term in the search engines, click on a link and then immediately after reaching a page clicks the back button as the page they landed on was not what they were looking for. In the terms of a business when pogo-sticking happens on their page a lost sale has most likely just happened.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO
Giving Away Valuable Business Advice
 September 11, 2016
 Views: 510

Giving Away Valuable Business Advice

Often when we are out and about working at Valparaiso Uptown Café we are often asked by one of our loyal blog readers why we continue to give away knowledge that we can easily charge for. In fact, we do charge for the knowledge we share and give away. The reason we do so is to show our expertise to others. Those that pay for us to do work for them like to know we are industry experts while others have the time available to handle the tasks themselves but often don't have the time to do it themselves.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business, Blog
Blogging for Confidence and to Inspire
 September 09, 2016
 Views: 519

Blogging for Confidence and to Inspire

When you start to blog you have a sense of excitement that you are going to do something continuously to not only help others but also to help yourself grow. Having a blog helps refine and improve what you are already passionate about. This passion is what helps you grow from good to great. When you curate (aka share) others people's content you are helping them grow but not yourself. Having a blog allows you to grow yourself and at the same time your company. In today's article we'll discuss why it's not only important but imperative to blog to make your business stronger.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Blogs
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