Latest Blog Article Listings

The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
Why your website needs a staging server
 September 14, 2016
 Views: 642

Why your website needs a staging server

As more content management systems (CMS) having automated updates built-in the need for a staging server is critical. In our environment we have a development environment which is our development machines, a testing or UAT server, a staging server which is verification of a move right after everything having been tested, and finally a production (prod) server. With a UAT and staging server you will be as close to the production environments as possible. The reason is for this is so that you can closely test performance and usability before moving items into the production environment.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Website, Maintenance
Pogo-sticking Search Engine Optimization
 September 12, 2016
 Views: 568

Pogo-sticking Search Engine Optimization

Pogo-sticking is not like the pogo sticks many of us grew up as a kid. When we talk about pogo-sticking this is when a person types a search term in the search engines, click on a link and then immediately after reaching a page clicks the back button as the page they landed on was not what they were looking for. In the terms of a business when pogo-sticking happens on their page a lost sale has most likely just happened.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO
Giving Away Valuable Business Advice
 September 11, 2016
 Views: 536

Giving Away Valuable Business Advice

Often when we are out and about working at Valparaiso Uptown Café we are often asked by one of our loyal blog readers why we continue to give away knowledge that we can easily charge for. In fact, we do charge for the knowledge we share and give away. The reason we do so is to show our expertise to others. Those that pay for us to do work for them like to know we are industry experts while others have the time available to handle the tasks themselves but often don't have the time to do it themselves.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business, Blog
Blogging for Confidence and to Inspire
 September 09, 2016
 Views: 543

Blogging for Confidence and to Inspire

When you start to blog you have a sense of excitement that you are going to do something continuously to not only help others but also to help yourself grow. Having a blog helps refine and improve what you are already passionate about. This passion is what helps you grow from good to great. When you curate (aka share) others people's content you are helping them grow but not yourself. Having a blog allows you to grow yourself and at the same time your company. In today's article we'll discuss why it's not only important but imperative to blog to make your business stronger.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Blogs
When Clients are More than Clients
 September 08, 2016
 Views: 528

When Clients are More than Clients

Every once in awhile, we have one of our clients stop by our office. While most clients stop in businesses to discuss problems or issues, we do something a little different with this particular client.

We just talk

That's right, we talk. Not about business and not about selling him another new product. We just talk about whatever comes to our mind. Sometimes it's about family. Sometimes it's about current events, but not matter what the topic, we take the time so sit back, relax and talk.

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Blog Author
 Kyle Hovanec
kyle@jm2.biz
Customer Service
Let's Talk Maintenance Plans
 September 07, 2016
 Views: 558

Let's Talk Maintenance Plans

Coming off of Labor Day weekend we thought we would talk and discuss maintenance plans. Maintenance plans are specific tools for getting the job done in a timely and efficient manner. A form of labor that JM2 Webdesigners from Valparaiso Indiana does to help your business grow. Your employees are dedicated to helping your business grow in the real-world. We become employees for you in the virtual world and help them come to the real-world to learn about your products and services for a lot less than you think. In this article we go over everything in our "Web and Social Media Package". If you only want search engine optimization (SEO) take the social media away and that's that package. These are designed to be simple and complete to meet every need your business has when doing digital marketing.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Are you Overwhelmed with website, social media, or SEO?
 August 30, 2016
 Views: 607

Are you Overwhelmed with website, social media, or SEO?

Today we had the water turned on for our new office. This sounds like a simple ordeal to have done. The week before as we had it scheduled we found out that it had been seven years since water was on. This raised a flag so we looked over all the pipe by feeling every inch we could see and it was relatively all new with shut offs, etc. We set all the shutoffs to closed so that we could test each section one at a time. When the city turned on we had leak number one and it was in a wall. Five hours later and that was fixed. Water back on and good. Turned on the next shutoff valve and another leak (again in a wall). Repeat this four more times. Have you ever felt overwhelmed with your website, social media, or SEO as we did with our water today? We will go over some ways to ease that feeling so that you can grow your business with today’s article.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Social Media, SEO, Website, Business
What can you achieve with organic over paid advertising?
 August 30, 2016
 Views: 549

What can you achieve with organic over paid advertising?

Initial thoughts are that paying to be seen and move up will garner you the best engagement and increase in sales. That is not always the case. We have several friends that pay for advertising to grow their business. They are reasonably happy talking with them. At random we listed out our social media maintenance plan contracts and asked them for a number between one and XX. They chose a number and we pulled up the results of that client. We will not be sharing the name of the clients but luckily for our comparison they are in the exact same field. They are located 15 miles away from each other in different towns. Both towns have less than 20,000 people in each town and average within a few hundred dollars the median income according to the last census data.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Social Media
Three types of Search Engine Optimization
 August 29, 2016
 Views: 518

Three types of Search Engine Optimization

Believe it or not there is more than one type of search engine optimization (SEO) out there. Most people that are trying to sell your business on SEO mention that they handle SEO. We find that interesting as part of our conversations with SEO we ask "what type of SEO are you referring too". More often than not we here "SEO". There actually are three core pieces to optimizing for SEO. In this article we'll go over those three pieces.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO
Somber Day in Co-working for JM2
 August 26, 2016
 Views: 578

Somber Day in Co-working for JM2

In September 2014 we moved into Zoseco Co-working in the heart of downtown Valparaiso Indiana. We did this even though in Northwest Indiana co-working was a new business model. In fact, we had never heard of co-working or what the true benefit would be to proving out our business. We had been running with no issues (other than no real meeting space) from our house for a half of year and were growing every month. We heard about Zoseco at a Valparaiso Chamber of Commerce meeting which is held the first Wednesday of every month at 7am (yes people get up at that crazy hour to talk business). We would love to have you join us at one of these great morning networking events.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business, Co-working
On-Page SEO Success
 August 25, 2016
 Views: 535

On-Page SEO Success

When it comes to getting the word out about your great website you need to be found. Sure your marketing materials, even your social media, will link to your website. What about the search engines? They still play the biggest factor in getting your website found. This is where on-page SEO can increase the success of your website. In this article we'll cover the factors that influence the search engines to further improve your SEO success.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO
What Do Social Media Managers Do?
 August 21, 2016
 Views: 547

What Do Social Media Managers Do?

As we add more social media maintenance plans it is always good to look and see what you will receive from having a social media account manager. When it comes to working with any business it is good to set rules and expectations for the entire social media process.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Social Media
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