Latest Blog Article Listings

The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
Creating Organic Content versus Sharing Content
 August 05, 2016
 Views: 629

Creating Organic Content versus Sharing Content

We have a lot of clients that we talk to about the true difference between creating unique quality content and sharing quality content. We have and will continue to state that high-quality content is the best way to get the search engines to start taking notice of your business. The problem with this process though is it takes time to get the search engines and users to notice this quality content. Sometimes taking years to achieve results. So what can be done to get your high-quality content out there as fast as possible?

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Content, SEO, Website
Difference Between On-Page versus Off-Page SEO
 August 04, 2016
 Views: 613

Difference Between On-Page versus Off-Page SEO

Depending upon who you talk to you will find that there is a true divide when it comes to on-page versus off-page search engine optimization (SEO). We are one's where we actually fall right squarely in the middle and we feel that both are equally important to your overall search engine strategy if you want to reach page one results on the search engines.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Website, SEO
Boost Your SEO with Quality Original Content
 August 01, 2016
 Views: 695

Boost Your SEO with Quality Original Content

It is pretty much impossible to create content that hasn't been talked about in the past. What can be done is put your heart, soul, and your personal expertise into the content and let it shine and resonate with your audience. When writing your content, you need to think about your audience rather than the search engines. When you write quality content that is targeted at your users your content will be seen by the search engines.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Website, Content
Local SEO and Page One Guarantee
 July 27, 2016
 Views: 645

Local SEO and Page One Guarantee

We are often asked by clients to match a competitor "guarantee" of a page one position one organic spot within the search engines. No one can do this and those that do you truly need to run from. No matter how much money is thrown at Local SEO you cannot guarantee a page one position. When it comes to your search engine optimization (SEO) results you need to do the right thing (white hat SEO techniques), having truly awesome content (content is king), and staying in it for the long haul (sounds like the stock market doesn't it?). Whether you are in a smaller and growing community like Kouts Indiana or in a big city like Chicago Illinois the techniques we will discuss pertain to all.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO, Local Search
The secret keys to Local SEO Success
 July 26, 2016
 Views: 616

The secret keys to Local SEO Success

We all want to draw business from either the entire country or around the world. The key is you need to cultivate and grow in your local "neighborhood" first. The way you do that on the Internet is to cultivate and grow your Local SEO. When it comes to search engine optimization you have local SEO that is focused on locally rather the broader terms through regular SEO.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Doing Business Differently
 July 24, 2016
 Views: 630

Doing Business Differently

We are often asked how we can provide the services that we do for the prices that we do them for. We could go on for quite some time on this subject as it is dear to our hearts. Instead we are going to list the first ten items that come to us within five minutes as we feel that give you a good indication of who we are.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business
Improving your SEO and your User Experience
 July 21, 2016
 Views: 649

Improving your SEO and your User Experience

The internet is a fast moving machine where performance is key to being successful. There are design trends that look cool but can negatively affect your visitor performance. Many of these trends are good as they improve the overall user experience (UX); others though make the experience worse after the "wow" factor has been seen one or two times. A positive user experience is one that enhances, doesn't slow a site visitor down, doesn't distract, aligns with the core objective of the site, and doesn't have to get them to think of "what do I need to do here". Many design trends over the past year have some great "wow" factor but can actually hurt your search engine optimization, slow down your website, and detract from what you are promoting.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO
Press Release Information
 July 17, 2016
 Views: 716

Press Release Information

Press releases can produce major benefits to a business for marketing even when they do not reach major media outlets. You will find both free and paid press release outlets that can help promote your press release. Utilizing both is a key that we always use to gain the largest buzz for our clients. With paid advertising you can feel more confident your PR will reach more people and appear in leading publications. Getting your good word out to news organizations is never an easy business and getting a journalist to write about you is never easy. Without a press release they certainly will not know and with one you stand a better chance of being heard.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Press Release, Marketing
UTM Guide to Track URLs
 July 14, 2016
 Views: 604

UTM Guide to Track URLs

A crucial aspect to any search engine optimization (SEO) strategy is to know where your users are coming from. This article will help you streamline your marketing efforts and know where they are coming from. We will be talking about UTM codes and how you can use them to to quantify your marketing efforts and show the business owner where money has been spent and that it is being spent for the right reason.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Marketing, Analytics
SEO Tips to Increase Traffic
 July 13, 2016
 Views: 723

SEO Tips to Increase Traffic

No matter what your content management system (CMS) is you will find that they all have several things in common that can help you achieve a great search engine optimization (SEO) for your website. Google has very clearly stated that content is king, links rank right next to the king, and that they utilize machine learning artificial intelligence (RankBrain) as the third most important ranking factor. With all of this public knowledge of how Google works can we take advantage of this information to better promote our website? Today, we are going to look at some core ways to improve your SEO to increase your website traffic.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Website, SEO
Humanizing Content
 July 11, 2016
 Views: 654

Humanizing Content

Only a few short years ago people were stuffing keywords into their websites to try and rank better on the search engines. With faster computers comes new capabilities. Natural text is now the most popular way of interacting with their content on the internet. This change requires a shift in the way information is written on the internet to be found.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Content
Value of a 24x7 Employee
 July 07, 2016
 Views: 638

Value of a 24x7 Employee

What is the value to a business to have an employee that works for you 24x7 and constantly promotes your business in a way your business wants in a consistent way to every customer? This is what we are going to cover today as your website is actually not a website at all. It is an employee, that works for you. Not only is this an employee it has the potential to being your most diverse employee. A website is typically seen as a sales tool and it is. A website is much more than that. It is a public relations tool. It is a customer service tool. It is a way to connect with current and future customers.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Website, Employees
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