JM2 Webdesigners & Marketing
 

Latest Blog Article Listings

The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
Local SEO and Page One Guarantee
 July 27, 2016
 Views: 707

Local SEO and Page One Guarantee

We are often asked by clients to match a competitor 'guarantee' of a page one position one organic spot within the search engines. No one can do this and those that do you truly need to run from. No matter how much money is thrown at Local SEO you cannot guarantee a page one position. When it comes to your search engine optimization (SEO) results you need to do the right thing (white hat SEO techniques), having truly awesome content (content is king), and staying in it for the long haul (sounds like the stock market doesn't it?). Whether you are in a smaller and growing community like Kouts Indiana or in a big city like Chicago Illinois the techniques we will discuss pertain to all.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
The secret keys to Local SEO Success
 July 26, 2016
 Views: 668

The secret keys to Local SEO Success

We all want to draw business from either the entire country or around the world. The key is you need to cultivate and grow in your local 'neighborhood' first. The way you do that on the Internet is to cultivate and grow your Local SEO. When it comes to search engine optimization you have local SEO that is focused on locally rather the broader terms through regular SEO.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Doing Business Differently
 July 24, 2016
 Views: 688

Doing Business Differently

We are often asked how we can provide the services that we do for the prices that we do them for. We could go on for quite some time on this subject as it is dear to our hearts. Instead we are going to list the first ten items that come to us within five minutes as we feel that give you a good indication of who we are.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Improving your SEO and your User Experience
 July 21, 2016
 Views: 698

Improving your SEO and your User Experience

The internet is a fast moving machine where performance is key to being successful. There are design trends that look cool but can negatively affect your visitor performance. Many of these trends are good as they improve the overall user experience (UX); others though make the experience worse after the 'wow' factor has been seen one or two times. A positive user experience is one that enhances, doesn't slow a site visitor down, doesn't distract, aligns with the core objective of the site, and doesn't have to get them to think of 'what do I need to do here'. Many design trends over the past year have some great 'wow' factor but can actually hurt your search engine optimization, slow down your website, and detract from what you are promoting.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
SEO
Press Release Information
 July 17, 2016
 Views: 784

Press Release Information

Press releases can produce major benefits to a business for marketing even when they do not reach major media outlets. You will find both free and paid press release outlets that can help promote your press release. Utilizing both is a key that we always use to gain the largest buzz for our clients. With paid advertising you can feel more confident your PR will reach more people and appear in leading publications. Getting your good word out to news organizations is never an easy business and getting a journalist to write about you is never easy. Without a press release they certainly will not know and with one you stand a better chance of being heard.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
UTM Guide to Track URLs
 July 14, 2016
 Views: 694

UTM Guide to Track URLs

A crucial aspect to any search engine optimization (SEO) strategy is to know where your users are coming from. This article will help you streamline your marketing efforts and know where they are coming from. We will be talking about UTM codes and how you can use them to to quantify your marketing efforts and show the business owner where money has been spent and that it is being spent for the right reason.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
SEO Tips to Increase Traffic
 July 13, 2016
 Views: 793

SEO Tips to Increase Traffic

No matter what your content management system (CMS) is you will find that they all have several things in common that can help you achieve a great search engine optimization (SEO) for your website. Google has very clearly stated that content is king, links rank right next to the king, and that they utilize machine learning artificial intelligence (RankBrain) as the third most important ranking factor. With all of this public knowledge of how Google works can we take advantage of this information to better promote our website? Today, we are going to look at some core ways to improve your SEO to increase your website traffic.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Humanizing Content
 July 11, 2016
 Views: 728

Humanizing Content

Only a few short years ago people were stuffing keywords into their websites to try and rank better on the search engines. With faster computers comes new capabilities. Natural text is now the most popular way of interacting with their content on the internet. This change requires a shift in the way information is written on the internet to be found.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Value of a 24x7 Employee
 July 07, 2016
 Views: 707

Value of a 24x7 Employee

What is the value to a business to have an employee that works for you 24x7 and constantly promotes your business in a way your business wants in a consistent way to every customer? This is what we are going to cover today as your website is actually not a website at all. It is an employee, that works for you. Not only is this an employee it has the potential to being your most diverse employee. A website is typically seen as a sales tool and it is. A website is much more than that. It is a public relations tool. It is a customer service tool. It is a way to connect with current and future customers.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Why You Need Evergreen Content
 July 02, 2016
 Views: 714

Why You Need Evergreen Content

Evergreen content can drive visitors to your website weeks, months, even years after it’s been created. Evergreen content is content that can and does stand the test of time. When your content is able to last you will gain more visitors to your website. Many of the blogs we have written a year or more ago are still to this day some of our most viewed articles. When we see this in our site statistics we know we have some great evergreen content. In today’s article we will cover what evergreen content is, what we have found out over the years makes ever green content, and how you too can have this type of content.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Black Hat SEO - Don't do this!
 June 29, 2016
 Views: 893

Black Hat SEO - Don't do this!

Everything outlined here you should never do ever! These are all techniques we have found that 'SEO Experts' (they are NOT) have used in the past 6 months that do web design in Northwest Indiana. We will not mention names but as they read this they will know who they are and hopefully correct their ways. This is to be an educational article for those wanting to make certain they do not do this as it will ruin your online reputation with the search engines and cost you not only your rankings but also money to fix.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
SEO
Define Your Website Success
 June 28, 2016
 Views: 669

Define Your Website Success

One of the core problems people face with a website is that they plan for success. They make a list of items they want on a website. They make a list of items they do not want on a website. What people tend to miss is what 'defines success' to be considered a success. In this article we will discuss items to make your website a success.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner