Latest Blog Article Listings

The team at JM2 Webdesigners & Marketing is solely focused on not only helping our clients but educating those on the internet about the latest digital marketing methods on the Internet. Our team specializes in search engine optimization or SEO, customer service, business management, ways to optimize your digital marketing on social media and your website, and more.
Why You Need Evergreen Content
 July 02, 2016
 Views: 630

Why You Need Evergreen Content

Evergreen content can drive visitors to your website weeks, months, even years after it’s been created. Evergreen content is content that can and does stand the test of time. When your content is able to last you will gain more visitors to your website. Many of the blogs we have written a year or more ago are still to this day some of our most viewed articles. When we see this in our site statistics we know we have some great evergreen content. In today’s article we will cover what evergreen content is, what we have found out over the years makes ever green content, and how you too can have this type of content.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Content, Website
Black Hat SEO - Don't do this!
 June 29, 2016
 Views: 814

Black Hat SEO - Don't do this!

Everything outlined here you should never do ever! These are all techniques we have found that "SEO Experts" (they are NOT) have used in the past 6 months that do web design in Northwest Indiana. We will not mention names but as they read this they will know who they are and hopefully correct their ways. This is to be an educational article for those wanting to make certain they do not do this as it will ruin your online reputation with the search engines and cost you not only your rankings but also money to fix.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO
Define Your Website Success
 June 28, 2016
 Views: 608

Define Your Website Success

One of the core problems people face with a website is that they plan for success. They make a list of items they want on a website. They make a list of items they do not want on a website. What people tend to miss is what "defines success" to be considered a success. In this article we will discuss items to make your website a success.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Responsive Design, Website
To Force or Not to Force
 June 25, 2016
 Views: 567

To Force or Not to Force

No we are not talking the force from one of our favorite movies; Star Wars. What we are referring to is forcing users to provide you with their name/email address on your terms to read articles and information on the internet rather than their terms. There are two beliefs and we will cover both of these along with what we do and how we have increased our business. Let's go on this debatable journey.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Business, Lead Generation, Website
How to SEO in 2016
 June 22, 2016
 Views: 603

How to SEO in 2016

Search Engine Optimization or SEO for short is a key component to getting your website to rank well. In today's article we are going to cover the bare minimum to rank well on Google, Yahoo, and Bing. These are predominantly the three most used search engines and feed many of the smaller search engines on the Internet. This will not be a complete guide to what we do for our clients under our monthly maintenance contracts but for those not wanting a maintenance contract, with another company, or would like additional knowledge regarding your SEO this guide is for you.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO
On-Page SEO for Search Engine Success
 June 12, 2016
 Views: 838

On-Page SEO for Search Engine Success

We routinely will work with clients and look at what they’ve built and many have come close to hitting all the major point for on-page SEO success. They are normally just missing a few items to take their page from good to great. With this article we are going to share some of our core SEO optimization techniques to help you take your pages from good to great.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Can color stop you from smoking?
 June 10, 2016
 Views: 772

Can color stop you from smoking?

As a web design and becoming more everyday a marketing company we find that color theory is in our life more each and every day. When reading an article this morning we found the ugliest color in the world; Pantone 448 C. This color according to studies can actually persuade users to stop smoking and more. So what can the ugliest color in the world do? Read on and find out how color can play a part in your life whether you living in Indiana, United States, or even Australia.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Website Redesign Basics
 June 08, 2016
 Views: 450

Website Redesign Basics

We deal with a lot of website redesigns on a monthly basis. We see just as many that do it themselves or hire someone only to see their rankings on the search engines drop because of basic items that are forgotten. In this article we'll cover some of the basic items to look for in a website redesign. Many will apply to new sites as well but for this article we are going to focus solely on website redesigns.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Website
Picking the Right Social Media Sites
 June 08, 2016
 Views: 636

Picking the Right Social Media Sites

During the past several weeks we've talked to a half dozen companies wanting to be part of our maintenance programs for the unlimited website updates, social media monitoring, and handling their social media for a lot less than a part-time employee. One question that always comes up is which social media outlet(s) should you be on. For some it is just one while others it is more than one. We've created this article to help define which social media outlet is best to choose based on the social media outlets we typically use with our customer's.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Social Media
Being Stronger Online
 June 06, 2016
 Views: 415

Being Stronger Online

You may have started your business solely on social media due to being quick to get online, you already knew social media, the price being free is a great price, you didn't think you needed branding, and it's where all your customers were and still are today. You've since learned that part of branding and building your relationship online requires more than just social media. Your business requires a positive message that you control and your customers can find you quickly and easily on mobile search. With a website you have control over all aspects to promote your business positively online in the way you want by your online employee that works for you. This doesn't mean that social media isn't important. It is and you should not neglect it; just like you shouldn't neglect your website.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Website, User Experience
Starting each month off on the right foot
 June 01, 2016
 Views: 510

Starting each month off on the right foot

Would you hire someone, assign them a desk, hand them your company brochures & flyers, tell them to sell, leave them be, and pay them? We think you probably wouldn't. This is why the first of the month is an important time for any website. Your website or as we call it your online employee is your cheapest employee that can help drive revenue, customer adoption, increase engagement, and more. In this article we will go over what we see as the first of the month checks every business online should do.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: SEO, Business, Website
What is online marketing?
 May 20, 2016
 Views: 448

What is online marketing?

When the public started using the Internet back in 1995 online marketing was truly born. As each person came onto the Internet online marketing became more important. Today you will hear of many ways and solutions for what online marketing is. Who is right and what is the right way to do online marketing? We will cover what the top six items are and what the "real answer" truly is.

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Blog Author
 John Marx
john@jm2.biz
CEO / Owner
Article Tags: Marketing
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