September 07, 2016 |
Views: 640 |
Posted by: John Marx
, Social Media
, Digital Marketing
, Customer Service
, Business Finder Directory
Our biggest seller with our client is our search engine optimization and social media maintenance plans. Having a website and a social media now is no longer a luxury for business. It is now a mandatory that you have not only an online experience but one that converts visitors into leads and inform your customers. A maintenance plan allows you to focus on the real-world and your customers while your website is maintained by individuals that spend all of their time on websites, social media, and marketing your business on the search engines.
Okay, this was the last thing we wrote but see it as such a huge win for small to mid-size businesses that we moved it to the top.
A killer bonus that is unheard of is that being you have committed to JM2 Webdesigners to help you in your marketing efforts that we are giving you a lifetime "thank you". When you sign up for a maintenance plan your price is LOCKED for the life you maintain on that individual plan. This means your price will never go up. Five years from now the price is the same. It's really that simple. This gives your business the comfort to grow without being hit with an increase year over year.
With a maintenance plan you get more than just updates. You gain access to a team of dedicated experts. Every customer receives a dedicated primary and secondary person for their account. They are not limited to just these two individuals though. This is just the two people they will contact initially to help with their problem. You may ask why two people. The answer is simple. By having a primary and secondary it allows members of our team to take time-off while you always receive the best support possible. You will not have to "re-train" someone about your account as they already know your account. If you need someone these two can't handle they walk over (no outsourcing!!!), explain to the person what you are looking for, and make sure it's done to your specification and then they get back with you.
Bring An Existing Site or We Can Build It
Many know they want a maintenance plan but they like what they have. There is no reason to re-create something you already love. With our maintenance plans we will support your existing WordPress, Joomla, or other site without forcing you to pay for a complete re-write. Having an entire team of dedicated professionals we are able to do this without making you change from what you are already happy with.
Complete Website Maintenance
Every 24 months when you are on a maintenance plan you have the option for a completely brand new website for no cost. This could be everything changed, colors, and even more content. Speaking of content every month you also will receive unlimited updates to your website pages. This can be more call-to-action buttons, change in information displayed, new pages, etc.
Dedicated Hours for ANYTHING
We truly mean anything. We originally started with just development hours for new features for a website. We found this was too limiting for our clients and have expanded it to cover development as before but also includes dedicated time to our on-staff graphic designers and content writers. Do you have a new chamber ad you need created for an upcoming issue? Done. Do you need new content for your site created and don't have time to do it? Done. Want a new blog post created on a particular subject? Done. We will do the research and create this for you. As part of the hours you get each month they also accumulate as we know not every month you will use the time. This allows you to save time up and then use it without incurring any expense or use the time to offset a major item you want to incorporate. Do you have an event and want pictures taken? Done. We can assist with that as well.
Whether you have an eCommerce site for selling products and services or an informative brochure site with call-to-action buttons security needs to be paramount. With a maintenance contract your site gets a Digicert SSL certificate (the green pad lock) for every page. Having SSL even on a non-eCommerce site is important as you will most likely have a contact form that can receive sensitive information. This could include credit cards, birthdays, etc. This is why your website needs a secure SSL certificate.
Speaking of security every hosted client receives daily backups that are encrypted and secured for you. All information within your database is also full database encrypted at rest (this means it is encrypted on the disk no matter if it's being accessed or not.
Along with our daily backups we utilize Microsoft Azure Security that monitors for real-time threat analysis for all of our hosted clients. If Microsoft's entire team notices a problem the user causing the problem is blocked not only your site but also every other Microsoft hosted server. The benefit to this is if a customer outside of JM2 Webdesigners in Valparaiso Indiana is noticed to cause a problem your automatically protected from that malicious user as well.
When you are on a maintenance plan when a security vulnerability is released we update it as soon as it is validated as being a valid fix to a known problem. This could be on our content management system, WordPress, Joomla, etc. We support every Microsoft and PHP based CMS with a dedicate team of software developers.
Search Engine Optimization (SEO)
When it comes to the search engines like Google, Bing, and Yahoo getting your business name seen is important. A maintenance plan will allow your pages to be updated monthly for the latest changes, submitted to the search engines, and your analytics (who is visiting your site) reviewed and a report given to you on how your site is performing month-over-month. Along with being on pushed on the major search engines you are also promoted on YEXT to over 65 more directories throughout the internet with pictures and additional information to further promote your business.
Find Business Directory
Sites like Yellow Pages charge money to be listed and get your information out there. Being a JM2 Webdesigners customer you get a paid listing on this business directory which gives you some free paid advertising. Free and paid may seem contradictory but you receive paid advertising spots for no additional charge. Along with being on this directory on the social media side your business is promoted on the Find Business Directory Facebook page to either your website or Facebook page.
Standing Tall and Looking Good
Most websites have team member pages. These images are typically taken win low resolution and are often not consistent. Every maintenance plan will receive professionally taken and Photoshop images. This allows for brand consistency and uniformity for all of your team members. But what if you don't have team pictures is this wasted? Absolutely not! We will give you consistent pictures of your building, products, etc.
Within social media there is so much that is covered that is kind of insane for what you are receiving. With our maintenance packages you receive:
- Creation and updating of your social media pages
- Cover pages updated monthly (or as needed)
- Monitoring of any and all comments
- Removal of spam
- Creation of and curating post content
- Scheduling of post content
- Sharing of your information
Within our social media and higher packages, we will also maintain eCommerce products on your site. Your business is important and running it takes time. Rather than having to train your staff our team of eCommerce experts are able to keep everything updated for you.
Websites are designed to inform your visitors. If all you did was inform you are missing a key opportunity for growth. This is where lead generation comes in. Every packages comes with a product called Lead Pages that helps gather user information while you supply them with a piece of informative information. This could be a sales brochure, an instruction manual, etc.
You Have Control
While JM2 Webdesigners is working on all of this information for you above you also have complete control over everything. This means your team has complete access to the content management system (CMS), eCommerce, social media, and search engine optimization (SEO). We believe this is your company and we are just an added employee here to promote and push your business.
Terms and Contracts
We love terms and contracts. Not! We believe in not locking you into a contract or minimal set of terms. We believe and know with the results we are producing for you that you will not want to leave. It is not uncommon that after we take over a website, eCommerce site, and/or social media site that there will be an increase which will make you not want to leave and continue to grow your business.
What else is included?
You would think with all the above included we would be out of items to offer. This wouldn't be the case with JM2 Webdesigners. We constantly believe in customer service and pushing your business to grow. To achieve this, we also include your domain registration for your primary site, your website hosting, and up to 50 email addresses on our servers.
In addition, to that as new features are added to the social media and larger maintenance plans we will also include those items and your still "price locked" for no additional cost.
Why Maintenance Plans?
A maintenance plan offers several benefits for your organization. The biggest being that you have a team, not an individual, dedicated to growing your social media and website. They are focused and growing both of them while you focus on growing your business without worrying about technology. With a maintenance plan you also gain the knowledge that as technology changes the changes will also be incorporated into your website. This could be a change to the search engines or a new feature that will help increase your leads off your website.
Some have marked maintenance plans like insurance plans. They are here to assist your business when something urgent happens. This could be a link was pushed out and a page doesn't exist. We work with you to create the page, fix the bad page (404 error), and create content so that you are always putting your best foot forward.
Every package that is offered is designed to help your business grow. It's really that simple. We have done it for over three years and have shook the industry. We will continue to do so with new items already being prepped to be added. The costs are less than you can get someone on a part time wage for a few hours a month.
When you are ready to learn more give our team a call at 855-456-2669, email at email@example.com, or use our contact form here. We are waiting and ready to help you go from a good plan to a great plan. We are ready to do this for every business in Northwest Indiana and throughout the United States.