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Planting a seed
 January 22, 2018
 Views: 56
 Reading Time: 2 Minutes, 26 Seconds

Planting a seed

We all live in our comfort zones and getting out of them is not necessarily fun and why people fall into routines. As a software developer, you would think I would love staying consistent and not pushing myself. That is partially true but I also love to learn on a daily basis and grow myself. Tonight, I wrote the information below to the team (note: this doesn't count as one of the challenge articles I put to them – that would be too simple). We cannot grow beyond our comfort zone without being pushed for a challenge. Our team continues to grow and each individual brings a new perspective into the equation in making us a stronger company as we push nationally in our web design and digital marketing. We believe in pushing ourselves and this is just another effort to push myself into a land I don't know what to expect which is the true definition of life itself.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Code Ninja
Article Tags
Value of honesty in business
 January 22, 2018
 Views: 43
 Reading Time: 4 Minutes, 13 Seconds

Value of honesty in business

Honesty is often taken for granted until someone is caught in a lie. Trust is initially given when you don't know someone. This trust is given freely but can be quickly removed when you find that someone has been less than truthful. Some will have honesty as part of their core values but not their first core value. So why do we put it as the first value when others don't? This is a separator that allows us to be different, unique, and to stand out from the rest. Being from a small town of Chesterton Indiana I was brought up on a 'Leave it to Beaver' type of lifestyle where a handshake is worth more than any document written by a lawyer to seal a deal. All services should be priced fairly and not rip someone off, and that communication should be polite, honest, fair, and yet firm when communicating.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Code Ninja
Article Tags
Why Boosting On Facebook isn’t Always Enough.
 January 17, 2018
 Views: 43
 Reading Time: 2 Minutes, 7 Seconds

Why Boosting On Facebook isn’t Always Enough.

When you post to Facebook as a business account you may see the option to “boost post” and this may seem like a good idea. However, there are still many things to consider. Using this option will surely boost your post engagement but it will do that alone, boost your post meaning you may get more likes, but this will not ensure a boost to your page or link clicks.

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Blog Author
 Kyle Hovanec
kyle@jm2marketing.com
Social Media Special Agent
Article Tags
Setting Up PayPal for nopCommerce
 January 16, 2018
 Views: 41
 Reading Time: 2 Minutes, 38 Seconds

Setting Up PayPal for nopCommerce

Businesses are always looking for ways to justify the existence of their digital marketing. One way companies do this is with eCommerce products. Depending upon the level of customizations you want you to have choices such as Etsy, Shopify, WooCommerce, and of course nopCommerce which is what we're writing about here. We love nopCommerce from the standpoint of its acceptance of internet standards, being open source, and the allowance to tie and integrate with many backend systems within growing small businesses.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Code Ninja
Article Tags
Facebook algorithm changes
 January 12, 2018
 Views: 180
 Reading Time: 7 Minutes, 15 Seconds

Facebook algorithm changes

We've heard of Facebook removing our organic reach for small and growing businesses. A key takeaway we've already taken is the importance of your own website. Facebook cannot control your business outside of Facebook. Your website is your voice, your products, and your brand messages all the time. Your website will use your sales funnel, marketing techniques, and lead generation to improve your bottom line. Facebook going back to its roots and it has upset many people that manage social media sites. We find this as a new opportunity to not only double down on the true marketing aspects of the business but grow it. This is where Facebook started and has grown from. Businesses, such as ourselves, have overtaken and enjoyed the ride of free promotion. That time has changed and it is now time we business owners have to 'pay to play'. Let's take a look at the core items that are happening with this change and how the business owner can take advantage of them.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Code Ninja
Article Tags
How to Meeting
 January 06, 2018
 Views: 85
 Reading Time: 5 Minutes, 58 Seconds

How to Meeting

In the land of business there is always a need to have meetings. Many consider meetings a complete waste of time but when handled correctly can push a business to the next level of success. The key is when you have a meeting to have a plan, make it effective, and not waste people's time so that they can continue to be effective. Over the years I have been in more meetings than I care to count. Many have been good but more often than not they were a waste of everyone's time as not everything was properly prepared beforehand. After each meeting whether I held it or someone else did I took some personal notes and thought I would share as many of the items have been shared but I have never run across a blog post that covered all in a single post that was short, sweet, concise, and didn't waste my time. So, let's take a look at the list

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Code Ninja
What makes an influencer?
 January 06, 2018
 Views: 98
 Reading Time: 7 Minutes, 53 Seconds

What makes an influencer?

When businesses ask individuals to talk to their organization, their customers, or a group of unknown individuals for an event they are looking for what is called an influencer. An influencer is someone that is considered, in part, an expert in their field. This past week I was asked to talk to two groups (note: I don't consider myself an influencer [yet] but I am definitely pushing to be one). One group is to a select twenty people in a very large company (who isn't our client – and we know never will be as they are not in our core market size). The group I will be talking to is their entire marketing department to change and improve their digital marketing foot print from locally to nationally. Of course, I accepted as just talking to a group of such great people is something that makes us truly proud. The other group is to over fifty people of their current and potential clients (and is one of our clients) related to helping learn the art of search engine optimization or SEO.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Code Ninja
Article Tags
Doing the same old thing
 January 02, 2018
 Views: 71
 Reading Time: 3 Minutes, 40 Seconds

Doing the same old thing

We often want change in our lives and continue to live in our comfort zone. In the past four months I have pushed myself harder to be outside of my comfort zone and it's taught me some very valuable lessons that many would've said 'duh' to. We all learn and grow at our own pace. A pace that we set for ourselves and one that allows us to become better at a pace that works for us.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Code Ninja
Article Tags
Customer Growth
 December 29, 2017
 Views: 127
 Reading Time: 3 Minutes, 20 Seconds

Customer Growth

We pride ourselves when it comes to educating, informing, and teaching our clients in all aspects of social media and websites. We believe every client is more than capable of doing the work themselves and that we are their tool so they can focus on their business rather than the marketing aspects. A client should have knowledge in doing even if they don't want to do it. They should be made aware of the latest terminology so that they comprehend any information they hear in an effective manner.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Code Ninja
Hash tag killed the space (bar)
 December 25, 2017
 Views: 106
 Reading Time: 1 Minute

Hash tag killed the space (bar)

As I wait for the next festivities of the day to begin I scroll through my Twitter and Facebook feeds in anticipating of inspiration and education. As I continue to scroll endlessly I come into a realization that in the past few years we have killed off the 'space' (bar) in our postings (a take on Radio Killed the Radio Star -- Buggles - Video killed the radio star 1979). No longer do you see 'Merry Christmas', 'Happy Holidays', or even 'Happy Birthday'. All we see is #MerryChristmas, #HappyHolidays, and #HappyBirthday. We have ultimately in our desire to become hash tag relevant have ultimately killed space (bar) itself.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Code Ninja
Article Tags
Focus on your core
 December 20, 2017
 Views: 105
 Reading Time: 3 Minutes, 1 Seconds

Focus on your core

We have won the second-best Information Technology company within Northwest Indiana multiple times. One might think being second place isn't something to talk about but for us it's a very unique item. Yes, we didn't win and we are thankful for it. It's not our core business. In fact, it's not our business at all. That's right we do not do Information Technology at all. It isn't because we aren't capable of doing it and our owner has over fifteen years of being an Information Technology administrator. So, we are extremely thankful that we have been voted second best as that shows we are truly rocking our client's websites, security, and infrastructure for them. Beyond our web servers, database servers, and mail servers we don't do Information Technology.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Code Ninja
Article Tags
Seven ways to improve your content marketing
 December 18, 2017
 Views: 131
 Reading Time: 3 Minutes, 38 Seconds

Seven ways to improve your content marketing

We see marketing content all day long but how making content that sticks are the key to content marketing success. If you are like me your phone is across the room to force you to get out of bed to turn it off so that you don't wake the rest of the family sleeping. This not only forces me to get going at 4am but also gives me my first dose of content; my daily calendar. Content is around us and that content needs to engage us so that we want more of it. Today we added our first full-time content writer with the second already set to start early next year. To get her started in writing stories not only for our clients but those that aren't our clients I started writing at 5am seven core aspects that will help our clients or any business grow with their art of storytelling. Let's delve in and see what the first seven items are and in no particular order of importance as they are all important.

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Blog Author
 John Marx
john@jm2marketing.com
CEO / Code Ninja
Article Tags