With our comprehensive 19-page small business marketing plan is included with every Business Improvement Plan to help your business be setup for growth. As part of our marketing plan we don't look at just the digital realm. We look at the "real-world" as well covering printed marketing, billboards, television ads, and more.
As you identify your audience, you need to target your advertising choices to reach that target.
And if your product or service is consumed by highly educated, affluent local residents, local Best Version media magazines targeting these residents should be in the mix.